Today, Perfect Corp., the global beauty tech solutions provider and developer of the award-winning YouCam Makeup app, is proud to announce the extension of their partnership with leading global cosmetics brand, Smashbox Cosmetics. With this, the brand will be pairing YouCam’s Artificial Intelligence (AI)-powered face analyzer technology with Smashbox’s Shape Matters Methodology, and eye products for the launch of the groundbreaking, Smashbox Eye Genie in the YouCam Makeup App.
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Perfect Corp. partners with Smashbox Cosmetics for the first AI-powered face analyzer virtual try-on experience (Graphic: Business Wire)
Inside Smashbox’s Eye Genie Experience
Leveraging a first-of-its-kind AI eye-shape detection and product recommendation solution, the YouCam Makeup App delivers a seamless user experience as the Smashbox Eye Genie will automatically detect the shape of the user’s eyes, using a live camera feed. From there it will recommend varying Smashbox Cover Shot Palettes and accompanying eye looks based on the user’s eye shape created by Smashbox eye experts and professional makeup artists such as the brand’s Global Makeup Artist, Lori Taylor Davis. This will ultimately allow users to experiment with different color combinations based on their preference in a matter of seconds.
A Look at the Personalized Beauty Tech
This personalized innovation comes off the heels of Smashbox’s Shape Matters Methodology, which resulted from years of extensive research that included the analysis of multiple of different eye shapes. The cosmetics brand combined these R&D efforts with Perfect Corp.’s AI deep-learning technology through 3D face mesh, which identifies facial landmarks to recognize individual attributes, including eye shape, eyebrows, bone structure and definition, to ultimately create the Smashbox Eye Genie experience.
“We’re excited to partner with one of makeup’s most iconic brands to debut our advanced smart beauty technology inviting a heightened level of engagement between Smashbox and beauty shoppers,” said Alice Chang, Perfect Corp. Founder and CEO. “We’re seeing the power of AI and AR at work as the makeup and beauty shopping experience continues to evolve, and we’re pleased to play a role in Smashbox’s ‘phygital’ transformation.”
“Smashbox is thrilled to partner with Perfect Corp. to pair our studio artistry with this innovative technology. Through this easy-to-use digital tool, our consumers can access Smashbox’s proprietary Shape Matters eye makeup expertise to receive personalized makeup recommendations based on their own unique eye shape,” said Glenn Evans, Senior Vice President and Global General Manager of Smashbox Cosmetics. He continued, “We are excited to take another step on our mission to bring the magic of Smashbox Studios to makeup lovers everywhere.”
The Future of AI Tech in Retail
The partnership between Perfect Corp. and Smashbox signifies an important step forward in the evolution of retail technology, solving the challenge of bringing traditional off-line experiences online through the implementation of experiential AR and AI.
“Perfect Corp.’s AI technologies help us build on strong digital connections with consumers, despite the physical divide,” said Tatiana Sana, Global Brand Technology Leader at Smashbox. “Smashbox always had a sweet spot for eyes and had conducted extensive research over the years to support their Shape Matters Methodology. Now combined with YouCam’s AI-powered eye shape recognition engine, we’ve made it seamless to create a soft, bold or smoky eye look at the touch of a button. This break-through innovation brings a new level of personalization to make up try on experience that delights, excites, and entices our consumers. Combined AI and AR technology recommends the look best fitted for your eye shape to enhance your natural features.”
Join Perfect Corp. and Smashbox at the Global Beauty Tech Master Series on June 30th at 1PM ET for live demonstrations of the new Smashbox Eye Genie experience. The free virtual webinar, “AI Matchmaker: A Deep Dive into AI Beauty Recommendations”, will feature special guests, Tatiana Sana, Estée Lauder Companies, Global Brand Technologies, and Lori Taylor Davis, Director – Global Pro Lead Artist, Smashbox Cosmetics, for an insightful discussion on the importance of a personalized beauty shopping experience and the unique beauty tech solutions helping brands meet this growing consumer demand. Register for free to tune into the Global Beauty Tech Master Series.
About Perfect Corp.
With over 900 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. To discover expert beauty tech insights and unlock powerful ROI secrets, read our Complete Guide to Beauty Tech.
About Smashbox Cosmetics
Smashbox Cosmetics was born out of Smashbox Studios, the modern-day image factory in Los Angeles, CA. After founding the photo studios, brothers Dean and Davis Factor – great-grandsons of makeup legend Max Factor – were inspired to create a line that would meet the demanding needs of a professional photo shoot. Smashbox Cosmetics strives to make the exclusive inclusive while infusing the independent spirit of Smashbox Studios into the lives of women. Life is your set, and every moment is a photo op. Smashbox Cosmetics puts the behind-the-scenes know-how of camera-ready beauty into the hands of consumers worldwide. Additional information may be found at www.smashbox.com.