PDI (http://www.pdisoftware.com),
a leading global provider of enterprise software solutions to the
convenience retail, petroleum wholesale and logistics industries,
announces PDI Marketing Cloud Solutions, adding world-class marketing
and loyalty capabilities to PDI’s leading ERP, Logistics and Fuel
Pricing portfolio. Customers gain a complete, end-to-end solution that
combines the secure and scalable PDI Marketing Cloud Platform with the
industry knowledge and first-hand expertise of the PDI Marketing
Solutions Practice.
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PDI’s growth strategy is to deliver holistic software solutions to
empower its customers and transform the convenience retail and petroleum
wholesale industries. Today, the scalable software platform and leading
cents-per-gallon programs from Excentus combined with Outsite Networks’
points-as-a-currency technology form PDI Marketing Cloud Solutions,
making PDI a leader in both marketing and back office solutions in the
convenience retail and petroleum wholesale industries.
“Convenience retailers and petroleum wholesalers have always counted on
PDI for excellence in enterprise back office solutions,” said Brandon
Logsdon, senior vice president, Marketing Cloud Solutions, PDI. “Now,
with PDI Marketing Cloud Solutions, customers can rely on PDI even more
and gain a unified view of their operations along with the technology
they need to transform the customer experience and boost profitability.”
PDI Marketing Cloud Solutions combines a comprehensive, unified
marketing platform with access to industry experts to offer white label
loyalty and marketing solutions that drive top-line revenue. Convenience
retailers and petroleum wholesalers can improve customer engagement with
automated CRM campaigns, turnkey vendor-funded offers that are sourced
and settled by PDI, and tools to ensure that personalized offers and
messages reach the right customers every time.
Giving Marketers the Technology they Need and ROI They Want
The PDI Marketing Cloud Platform has an extensive toolset that allows
marketers to maximize ROI, regardless of the sophistication or scale of
their program. It seamlessly integrates with many point-of-sale (POS)
systems and powers the Fuel Rewards® program – the largest
and most successful coalition loyalty program in the U.S. The platform
has evolved to include expanded offer constructs, like member pricing,
clubs and points-based programs, and advanced loyalty features, such as
triggered rewards and personalized communications driven by advanced
analytics. These enhancements give marketers the broadest, most in-depth
toolkit to compete in today’s increasingly digital world.
Helping Marketers Every Step of the Way
PDI Marketing Solutions Practice has been creating effective loyalty
programs that change consumer behaviors for nearly two decades.
Leveraging the PDI Marketing Cloud Platform, the solutions practice
experts design effective programs using omni-channel message delivery,
providing segmented and targeted engagements designed to drive loyalty
and visit frequency at scale. The knowledge gleaned from data insights,
program performance and optimization will ensure a winning loyalty
program for convenience retailers that will make their location the top
destination for busy consumers.
“The future of customer loyalty marketing is an integrated solution that
drives value across marketing, finance, IT and retail operations,”
continued Logsdon. “We have the capability and assets for convenience
retailers and petroleum wholesalers to leverage data from all their
business units, giving them the ability to more effectively acquire and
retain customers, improve overall performance and grow their revenues
and profits.”
PDI Marketing Cloud Solutions delivers on PDI’s promise of world-class
and innovative software solutions with industry-leading knowledge and
expertise that unify and transform businesses with a measurable ROI.
About PDI
PDI helps convenience retailers and petroleum wholesalers thrive through
digital transformation and enterprise software that enables them to grow
topline revenue, optimize operations and unify their business across the
entire value chain. Over 1,500 customers in more than 200,000 locations
worldwide count on our leading ERP, logistics, fuel pricing and
marketing cloud solutions to provide insights that increase volume,
margin and customer loyalty. For more than 35 years, our comprehensive
suite of solutions and unmatched expertise have helped customers
reimagine their enterprise and deliver exceptional customer experiences.
For more information about PDI, visit www.pdisoftware.com.
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