Press release

Parley Pro Expands Executive Team with Contract Negotiation, Enterprise Technology Leaders

Sponsored by Businesswire

, a leading cloud-based contract lifecycle management platform,
today announced the expansion of their key leadership team with two
major appointments.

, a renowned expert in negotiation, behavioral economics, game
theory and trust, was appointed to Parley Pro’s board of advisors.
Jensen is a best-selling author and award-winning consultant to
organizations such as Microsoft and Ernst and Young.

Jensen developed “SMARTnerships” and “NegoEconomics,” two innovative
negotiation strategies that re-imagined a “win-win” transparent approach
to business negotiations. Jensen’s strategies have been applied by
companies such as Siemens, the Danish Government, Rolls Royce, UNICEF,
Bang & Olufsen, Volvo, Novo Nordisk and the Canadian Government.

Jensen will advise Parley Pro on using his methodologies to create the
next generation of contract and workflow tools. Parley Pro users will be
able to apply transparent negotiation processes to their businesses for
more successful contracts that benefit both parties.

“Parley Pro’s approach is powerful because it not only helps
stakeholders keep an eye on the variables and clauses, but it enables
parties to create value through the negotiation process,” said Keld
Jensen. “Parley Pro understands the importance of contract negotiation
and have found a way to dramatically improve the process.”

“Our platform has always focused on negotiation as the engine that
drives better contracts and better relationships,” said Lilian Caldeira,
CEO, Parley Pro. “We’ve long admired Keld’s negotiation strategies and
his expertise will help Parley Pro’s industry-leading users negotiate
smarter, faster contracts.”

In addition, Thomas Victory has been named VP of Marketing, where he
will be responsible for Parley Pro’s brand development and scaling their
demand, event, content, partnerships, and global outreach strategies.
With more than two decades of experience in digital activation,
marketing, and brand communications, Victory will help Parley Pro
leverage and promote its next generation of technology as it expands its
AI-enhanced contract negotiation, automation and machine learning tools.

Prior to joining Parley Pro, Victory was VP of Marketing at Aviso.
Victory was also VP of Marketing at SugarCRM, and spent several years at
LiveOps and Oracle. Before his career in high tech, Victory served as a
Captain in the United States Marine Corps.

About Parley Pro

Parley Pro is a cloud-based, modern contract lifecycle management
platform that helps organizations close better contracts faster with
Smart Collaboration. The Parley Pro platform automates and simplifies
the entire end-to-end contracting process, resulting in much faster
contract cycle times, improved transparency, and more profitable
business relationships. Parley Pro’s proprietary online negotiation
engine enables real-time multi-party negotiation across a single
document, fostering better decision making and saving time and money.
For more information, visit,
or LinkedIn.