Telaria (NYSE:TLRA), the complete software platform to manage video
advertising for premium publishers, has named Paige Bilins as Chief
Product Officer. Ms. Bilins will head the Company’s global product team
to develop market-leading yield and inventory management solutions for
premium video across all screens, including CTV and OTT, and transaction
types. She will report to Chief Executive Officer Mark Zagorski, and be
based out of the company’s New York City headquarters.
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Ms. Bilins joins Telaria as the Company records strong growth,
particularly in CTV. As of the fourth quarter of 2018, connected TV
represented 33% of Telaria’s revenue.
Ms. Bilins was most recently SVP, Product Management at FreeWheel where
she spent over eight years. In that role, Mrs. Bilins led product
strategy across two business lines resulting in double digit
year-over-year growth and doubled the product management team. Ms.
Bilins began her career as a software engineer in the defense industry
at Lockheed Martin and Northrop Grumman.
“At the rate at which consumers are shifting time spent watching premium
long-form video on connected TVs, it’s incumbent on the industry to
accelerate the delivery of technology that will enable publishers to
capitalize on this shift of linear TV ad dollars to connected TV and
OTT,” said Mark Zagorski, CEO, Telaria. “We’re incredibly excited to
welcome Paige to Telaria. Her deep expertise in the video advertising
space will ensure Telaria will stay ahead by developing technology and
solutions that add value for our partners and helps them achieve maximum
“I’m excited to be joining Telaria at this stage in the company’s
growth. I’m looking forward to working with Mark and the rest of the
team to develop innovative products and solutions that take advantage of
this pivotal moment in the evolution of television,” said Ms. Bilins.
Telaria, Inc. (NYSE: TLRA), is a complete software platform to manage
premium video advertising. We engineer the most robust suite of
analytics, automated decisioning, and integrated programmatic and direct
monetization tools in the industry. Global publishers require total
command of their business; Telaria’s independent solution empowers
unbiased decisions for the best revenue outcomes. Telaria operates out
of 13 offices worldwide across North America, EMEA, LATAM and APAC.