Press release

Overwatch League™ Names AB InBev as Official Beer Sponsor

Sponsored by Businesswire

The Overwatch League today announced a deal with AB InBev (ABI), naming
the beverage company the league’s official beer partner. Effective
immediately, ABI’s Bud Light brand will be the official beer of the
Overwatch League and will be activating at fan watch parties around the
world (excluding China). The partnership will include sponsorship of fan
activations when the Overwatch League goes on the road at the Dallas and
Atlanta Bud Light Homestand Weekends and the LA Rivalry Weekend. ABI and
Bud Light will also be activating at the Overwatch League’s 2019 Grand
Finals, the location and date of which will be announced soon.

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Aligning with the Bud Light Homestand Weekends in Dallas and Atlanta,
ABC and ESPN2 will program Overwatch League–produced and Bud Light
sponsored broadcasts on:

  • April 27, 8–10 p.m. EDT on ESPN2
  • July 6, 3–5 p.m. EDT on ABC
  • July 7, 2–3:30 p.m. EDT on ESPN2

“Partnering with a brand like Bud Light and the AB InBev family of
brands allows us to continue to reach fans in new and exciting ways,”
said Brandon Snow, chief revenue officer of Activision Blizzard Esports
Leagues. “We’re very happy to be working with a company that finds value
in bringing fans together to celebrate the very best in competitive

“Our company has a long history of aligning ourselves with great sports
partners and Overwatch League certainly fits that bill,” said João
Chueiri, SVP of consumer connections marketing at AB InBev. “Bud Light
was one of the early adopters of esports with our Bud Light Esports
All-Stars program years ago and we are excited to expand our footprint
with the premier esports property in Overwatch League. This partnership
provides us with an opportunity to engage with a new segment of
legal-drinking-age fans and align our brands with one of the most
exciting esports properties out there right now.”

“In addition to activations with Bud Light in the U.S., AB InBev brands
in markets such as Canada, U.K. and South Korea are planning on
activation programs to enhance the fan experience at Overwatch League
events in those markets,” said Eelco van der Noll, Head of Global
Experiential Marketing at AB InBev.

“We’ve seen a ton of exciting Overwatch League watch parties spring up
organically around the world, and with AB InBev and Bud Light on board
to partner with us they’re going to get even better,” said Josh Cella,
head of global partnerships for Activision Blizzard Esports Leagues. “AB
InBev and specifically Bud Light helped to create the notion of sports
sponsorships as we know them today. We are thrilled to be partnering
with a company that is all about the fans, as we are with the Overwatch

The Overwatch League kicked off its 2019 season in February to a
sold-out Blizzard Arena Los Angeles and 13 million global viewers in its
opening week, a 30 percent increase in viewership year over year. Season
matches for all 20 teams now are in full swing, with the Stage 2
Playoffs and Stage 2 Finals taking place May 9–12. For more information,

About the Overwatch League™

The Overwatch League™ is the first major global professional esports
league with city-based teams across Asia, Europe, and North America.
Overwatch® was created by globally acclaimed publisher Blizzard
Entertainment (a division of Activision Blizzard—Nasdaq: ATVI), whose
iconic franchises have helped lay the foundations and push the
boundaries of professional esports over the last 15 years. The latest
addition to Blizzard’s stable of twenty-two #1 games,[1]
Overwatch was built from the ground up for online competition, with
memorable characters and fast-paced action designed for the most
engaging gameplay and spectator experiences. To learn more about the
Overwatch League, visit

[1] Sales and/or downloads, based on internal company records and
reports from key distribution partners.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft®,
Hearthstone®, Overwatch®, the Warcraft®, StarCraft®, and Diablo®
franchises, and the multi-franchise Heroes of the Storm®, Blizzard
Entertainment, Inc. (,
a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer
and publisher of entertainment software renowned for creating some of
the industry’s most critically acclaimed games. Blizzard Entertainment’s
track record includes twenty-two #1 games* and multiple Game of the Year
awards. The company’s online gaming service, Blizzard®, is
one of the largest online-gaming services in the world, with millions of
active players.

*Sales and/or downloads, based on internal company records and reports
from key distribution partners.

About Activision Blizzard Esports Leagues

Activision Blizzard Esports Leagues (ABEL) is responsible for the
development and operation of premier Activision Blizzard professional
gaming properties including the Overwatch League™ and the Call of Duty®
World League, as well as the commercialization of the entire Blizzard
Esports portfolio. Launched in 2017, the Overwatch League is the world’s
first major global esports league with city-based teams, with 20 teams
across Asia, Europe, and North America. In 2019, the Call of Duty World
League Presented by PlayStation®4 will deliver five vs. five team play
featuring Call of Duty®: Black Ops 4. It is ABEL’s vision to be the most
innovative, scalable, and valuable developer of global competitive

About AB InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based
in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB)
and South Africa (JSE: ANH) stock exchanges and with American Depositary
Receipts on the New York Stock Exchange (NYSE: BUD). Our Dream is to
bring people together for a better world. Beer, the original social
network, has been bringing people together for thousands of years. We
are committed to building great brands that stand the test of time and
to brewing the best beers using the finest natural ingredients. Our
diverse portfolio of well over 500 beer brands includes global brands
Budweiser®, Corona® and Stella Artois®; multi-country brands Beck’s®,
Castle®, Castle Lite®, Hoegaarden® and Leffe®; and local champions such
as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Cristal®, Harbin®,
Jupiler®, Michelob Ultra®, Modelo Especial®, Quilmes®, Victoria®,
Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years,
spanning continents and generations. From our European roots at the Den
Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the
Anheuser & Co brewery in St. Louis, US. To the creation of the Castle
Brewery in South Africa during the Johannesburg gold rush. To Bohemia,
the first brewery in Brazil. Geographically diversified with a balanced
exposure to developed and developing markets, we leverage the collective
strengths of approximately 175,000 employees based in nearly 50
countries worldwide. For 2018, AB InBev’s reported revenue was 54.6
billion USD (excluding JVs and associates).

About Bud Light

Introduced in 1982, Bud Light is a premium light lager with a superior
drinkability that has made it the best-selling and most popular beer in
the United States. Bud Light is brewed using a blend of premium aroma
hop varieties, both American-grown and imported, and a combination of
barley malts and rice. The light-bodied beer features a fresh, clean and
subtle hop aroma, delicate malt sweetness and a crisp finish that
delivers the ultimate refreshment. For more information, visit

Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Blizzard Entertainment’s expectations,
plans, intentions or strategies regarding the future, including
statements about brand deals, the dates of the 2019 Overwatch League
season, are forward-looking statements that are not facts and involve a
number of risks and uncertainties. Factors that could cause Blizzard
Entertainment’s actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard’s most recent annual report
on Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Blizzard Entertainment and Activision Blizzard as of the
date of this release, and neither Blizzard Entertainment nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees of
the future performance of Blizzard Entertainment or Activision Blizzard
and are subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ materially
from current expectations.