Press release

Optimal Blue Extends Social Media Platform with Integrated Publishing Capabilities

Sponsored by Businesswire

, the leading provider of secondary marketing automation and
services in the mortgage industry, announced today the release of their
powerful social media publishing tool. Optimal Blue’s publishing
solution was released with complete integration to the unique
monitoring, audit, and collaboration capabilities of their comprehensive
social media platform, the only all-in-one platform designed
specifically for the needs of the mortgage industry.

Using a library of approved templates and other corporate assets, the
publishing tool enables loan officers to schedule and post relevant
content to any of their social networks with ease. Users benefit from an
intuitive publishing scheduler that makes the process of arranging
social interactions across the organization effortless. A built-in
calendar manages posts across all profiles, networks, and campaigns,
while detailed reports track engagement metrics across all social

Unlike any other service being offered in the mortgage space today,
Optimal Blue’s social media platform is developed around the NMLS
database. It is pre-loaded with every mortgage professional in the
country, enabling originators to quickly take advantage of the solution
without the burden and hidden cost of user administration.

Optimal Blue’s end-to-end, fully automated social media platform also
allows originators to manage the social networking activities of their
loan officers through monitoring, audits, and collaboration. Automated,
ongoing monitoring enables real-time oversight of social activity and
proactively identifies mortgage-specific trigger terms and keywords to
isolate compliance concerns that may require remediation. On-demand
audit reports aggregate trends within an integrated portal, so
management can easily view the organization’s digital presence and
assess all compliance findings. Corporate campaign enrollment, team
content sharing, and multi-network posting are also made possible
through advanced collaboration tools.

“Social media is an extremely powerful business development tool for
today’s originator,” explained Michael Stallings, Vice President of
Comergence by Optimal Blue. “By leveraging modern automation through our
end-to-end social media platform, originators not only exceed regulatory
expectations, they can efficiently communicate their value proposition
and gain a significant competitive advantage at both the corporate and
loan officer level.”


Optimal Blue, a financial technology company, operates the nation’s
largest Digital Mortgage Marketplace, connecting a network of
originators and investors and facilitating a broad set of secondary
market interactions. The company’s technology solutions include product
eligibility and pricing, lock desk automation, risk management, loan
trading, and data and analytics. More than $750 billion of transactions
are processed each year across the Optimal Blue platform. For more
information, visit