Press release

OpenMarket Celebrates Its First Anniversary of Integration with Adobe Campaign

Sponsored by Businesswire

a global leader in mobile customer experiences, today celebrates its
one-year integration anniversary with Adobe, the leader in customer
experience management (CXM).

OpenMarket’s integration with Adobe Campaign gives Adobe customers the
technology and consultancy support needed to quickly and easily add SMS
to their customer communications. It also enables OpenMarket’s customers
to more easily launch new messaging use cases.

OpenMarket helps some of the world’s most innovative companies exceed
the expectations of their customers by creating seamless customer
journeys that reduce friction. OpenMarket’s global network, which
handles more than three billion business-to-consumer mobile messages per
month, enables them to reach nearly every mobile user in the world.
Advances in both OpenMarket and Adobe Campaign will continuously provide
next-level customer experiences.

Jonathan Morgan, CEO, OpenMarket, said: “Text messaging has the
highest consumer preference and engagement rates. Which is why it’s such
a great way for brands to reach their customers. These days, brands must
know what their customers need, when they need it, and in what format in
order to be there when it counts. We call this an empathetic
interaction, and it has a direct impact on the bottom line. This
collaboration with Adobe operates at the point where tech, relevance and
convenience meet to enable brands to create the ultimate customer

Cody Crnkovich, Head of Platform and Partners, Adobe, said: “At
Adobe, we recognize the value that OpenMarket brings to our customers,
helping them to connect with their consumers in more empathetic ways.
Built-in SMS functionality allows for seamless customer experience to
ensure the world’s best-known brands are using the right message on the
right channel at the right time.”


Note to editors

About OpenMarket
OpenMarket helps the biggest brands in the
world use mobile messaging to connect with their customers in the
moments that count.