Press release

Ooyala Flex Media Platform Chosen by British Film Institute to Transcode & Access Its Vast Digital Archive of Moving Image Assets

Sponsored by Businesswire

a leader in content supply chain solutions, is proud to announce it has
been selected by the British
Film Institute (BFI)
to assist in the BFI’s massive Heritage 2022
project to transcode and aggregate access to its ever growing digital
archive of moving image assets.

The BFI is the leading organization for film in the UK and curates and
presents international public showings of world cinema for audiences in
theaters, at festivals and online. The BFI National Archive is one of
the world’s largest and most important collections of film and
television. As part of its work, the ambitious Heritage 2022 program is
a key component to ensure that everyone, everywhere in the UK will be
able to enjoy more of the UK’s moving image heritage. Heritage 2022 is a
preservation-led program to safeguard high risk significant collections
held by the BFI National Archive and the Regional and National Film
Archives across the UK. It ensures such collections are safe for future
generations to enjoy and gain knowledge from, and enables access as a
result of digital preservation.

For the ambitious task, the BFI will use the Ooyala Flex Media Platform,
an open and extensible video management solution that simplifies and
streamlines the entire content supply chain, from production to profit,
significantly reducing costs and complexity while increasing revenue. It
seamlessly integrates with legacy solutions and is used by many of the
world’s leading organizations offering entertainment, news and sports
content, such as HBO,
and Arsenal
Football Club
. It will be implemented alongside BFI’s existing
systems, providing broader functionality and orchestration of BFI’s
distribution workflows and ensuring greater compatibility with any
additional systems and applications.

“We have a critical opportunity to save irreplaceable titles – stories
that make up the fabric of British filmic history – that are stored on
at-risk videotape formats and film,” said Edward Humphrey, Director of
Digital at the British Film Institute. “We have set this as a five-year
task because there are a finite number of compatible video playback
machines and spare parts in working condition, and a looming decrease in
engineering and preservation talent. The clock is ticking, and we are
counting on Ooyala to help us manage access to this vital content.”

“BFI has set for itself the ambitious and crucially important task of
preserving Britain’s wonderful motion image heritage for future
generations,” said Jonathan Huberman, CEO, Ooyala. “With the Ooyala Flex
Media Platform, BFI will be able to do so efficiently. We feel
privileged to be able to play a role in helping BFI and legions of
dedicated preservationists and other craftspeople to bring to new
audiences so many treasures of British film.”

About Ooyala

Ooyala’s flexible and configurable content supply chain platform
resolves the multi-platform delivery needs of today’s content creators
and distributors.

The Ooyala Flex Media Platform has become the media factory of choice
for innovative content owners worldwide. It orchestrates thousands of
video workflows, manages assets and metadata across multiple systems,
and analyzes bottlenecks within the entire content supply chain. The
Ooyala Flex Media Platform utilizes open APIs to integrate with existing
systems to provide a single source of truth for media, entertainment and
sports companies.

For more information, visit
For inquiries, contact
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About the BFI

The BFI is the UK’s lead organisation for film, television and the
moving image. It is a cultural charity that:

  • Curates and presents the greatest international public programme of
    World Cinema for audiences; in cinemas, at festivals and online
  • Cares for the BFI National Archive – the most significant film and
    television archive in the world
  • Actively seeks out and supports the next generation of filmmakers
  • Works with Government and industry to make the UK the most creatively
    exciting and prosperous place to make film internationally

Founded in 1933, the BFI is a registered charity governed by Royal
Charter. The BFI Board of Governors is chaired by Josh Berger CBE.