One
Door, Inc., a leading provider of cloud-based visual merchandising
software, released Wednesday the results of its third annual visual
merchandising survey, “Digital
Transformation in Visual Merchandising and Space Planning – Job Done?”.
Conducted in partnership with Researchscape, a third-party research
firm, the survey reveals important gaps in how retail merchandising
strategies are communicated, executed and confirmed.
In the 2019 Visual Merchandising Survey, One Door sought to understand
how prepared retailers are to increase agility and support localization
in their visual merchandising and space planning, as well as assess the
extent to which they have digitally transformed their visual
merchandising processes. One Door surveyed nearly 300 in-store
operations leaders, visual merchandisers and space planners, of which 41
percent came from retailers with 3,000 or more stores.
According to the survey, the five key gaps limiting merchandising
confidence and precision are as follows:
-
Planograms don’t match store footprints. Forty-eight percent of
retailers report that planograms do not match fixture sizes, and 43
percent report that planograms do not match store format. -
Planogramming processes are not localized or store specific. Only twenty-eight
percent of visual merchandisers create planograms for each
specific store. -
Plans are still printed and shipped, with 63 percent of visual
merchandisers stating that their planogram materials are delivered
this way. -
More than half of store teams receive generic information
irrelevant to their stores, with 56 percent of respondents
stating they must identify the information relevant to their own store. -
There is no formal approach to capturing store compliance or feedback. Only
15 percent of respondents use a digital app to communicate
compliance or raise concerns, whereas 77 percent send feedback
through email.
“Retailers today are expected to deliver new and customized experiences
for consumers, tailored to each store location, at a pace that is
unprecedented,” said E.Y. Snowden, president and CEO of One Door. “Our
survey shows that many retailers have yet to arm their employees with
the digital tools necessary to meet these expectations, and that many
gaps exist in their overall merchandising processes. We hope that by
identifying these gaps, retailers will better understand where to invest
to truly transform their businesses.”
To read more about One Door’s survey findings, please click
here.
To learn more about One Door, please visit www.onedoor.com.
About One Door, Inc.
One Door, Inc. is the leading provider
of cloud-based visual merchandising software. With One Door’s
Merchandising Cloud, merchandising teams communicate, execute and
confirm store merchandising plans in a unified, cloud-based application.
Merchandising Cloud lets retailers quickly create and deliver localized
and impactful experiences for customers. Learn more at onedoor.com.
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