While oil refiners have yet to fully capitalize on digital investments, as demonstrated by digital technologies delivering lower margin improvements in refining operations this year, they continue to increase investments in digital technologies, according to a new report from Accenture (NYSE: ACN).
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“Digital Re-Definery,” Accenture’s third annual study on digital technology in the refining industry, is based on a survey of 145 oil industry professionals, including C-suite executives, functional leaders and engineers at refineries globally.
According to the report, over the past year the number of refiners reporting that digital technologies delivered a margin improvement of more than 10% in refining operations dropped from 11% to 3%; the number reporting that the technologies delivered margin improvements of 7-10% dropped from 19% to 11%; and the number reporting that digital delivered margin improvements of 2-6% dropped from 46% to 38%.
When asked what technologies drove the greatest margin improvements in their operations over the last three to five years, advanced data analytics was cited in their top three selections by more respondents (62%) than any other digital technology, followed by platforms (46%) and internet of things sensors and edge computing (43%).
Furthermore, only 3% of refiners — compared with 6% in 2018 — reported seeing significant value from digital, defined as over US$100 million , with the largest proportion (28%) estimating that digital is driving around US$5 million or more in value for their refining business. The report suggests that the challenges of achieving scale for digital initiatives across an asset base is stopping refiners from capturing the full value that digital can offer.
Nevertheless, digital spending continues to increase at roughly the same rate as previous years, with 56% of respondents reporting that they’re investing more or significantly more in digital technology than they were 12 months ago. When asked what areas in their operations digital technologies are having the most positive impact on, the greatest number (59%) cited production planning and execution in their top three selections, followed by maintenance and reliability (50%) and engineering and capital projects (30%).
At the same time, refiners are becoming more realistic in assessments of their digital capabilities. According to the report, only 44% of respondents this year categorized their use of digital technologies in refining operations as mature1 or semi-mature2 overall, down from 48% last year.
The report indicates that, as with most transformation programs, people are the cornerstone of success. However, the number of refiners citing resistance from their people and the culture in their organization as a barrier to wider digital deployment rose sharply this year, to 48%, from 33% last year. According to the report, addressing the last mile of digital transformation by ensuring greater adoption across the organization, while challenging, is now fundamental to the success of digital in refining operations.
“Refiners are still working out how to optimally deliver results within site operations,” said Tracey Countryman, a managing director and global lead for Industry X.0 in Accenture Resources. “There is no one answer on how to best organize the integration of your information technology and operational technology, as this depends on company culture and leadership strategy. Having launched many proofs of concept, refiners must now revisit the operational processes to enable scale and pace.”
Accordingly, refiners appear to be addressing these issues. Five in six (83%) are taking actions to address the convergence of information technology (IT) and operational technology for their refining operations, including changing the role of IT, creating new organizational structures for digital, forming steering committees, creating a new C-level position, or a combination of the above.
The online survey was conducted in January 2019 by OGJ (Oil & Gas Journal) Research, supported by Accenture Research. Respondents were subscribers to PennWell publications and comprised 145 refining industry professionals, including executive and mid-level management, business unit heads, engineers and project managers from a cross-segment of the industry, across 17 countries: Brazil, Denmark, Ecuador, India, Iraq, Italy, Kuwait, Malaysia, Mexico, Peru, Portugal, South Africa, South Korea, the United Arab Emirates, the United Kingdom, the United States and Venezuela.
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 482,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
1 Mature – Digital Enterprise strategy including digital plant is sponsored by the executive leadership / corporate and is driving approach to the market
2 Semi-mature – Not yet embedded in strategic focus, but some business processes are digitally advanced (e.g., procurement, supply chain, planning, scheduling, etc.)