Nucleus Research, an independent research firm providing ROI-focused technology research services to both vendors and consumers, has published its Q2 2021 Equity Snapshot analyzing the market position of human capital management solutions provider ADP.
Domestically, ADP is well positioned to capture a fair share of new business as the economy continues to recover and workers return to the workforce over the next 12 to 18 months – particularly in the retail and hospitality industries where ADP has traditionally performed well. The company’s competitive price points and broad suite of product offerings for organizations of different sizes also continue to position ADP well with current and potential customers.
Research Manager Trevor White and Research Analyst Evelyn McMullen note competition is increasing for ADP in the global payroll space. The analysts found “organizations with international operations are more willing to consider other vendors for global payroll and compliance.”
“Our research and analysis show ADP is strongly positioned to compete against traditional enterprise-focused vendors in 2021 thanks to competitive pricing that drives new and recurring sales,” said White. “As we see restaurants and retailers return throughout 2021, ADP will certainly be in the running to support these industries as they navigate new and evolving employment regulatory environments.”
Nucleus Research’s annual Value Matrix assessment listed ADP as an “Expert” in human capital management (HCM) technology.
To download the full Q2 2021 Equity Snapshot for ADP, click here.
About Nucleus Research
Nucleus Research is a global provider of investigative, case-based technology research and advisory services. The company’s ROI-focused research approach provides unique insight into the actual results technology solutions deliver, allowing organizations to cut through marketing hype to understand real operational value and select or renew the best technology solution for their environment. For more information, visit NucleusResearch.com.