CNP EXPO – Digital Element, the global geolocation data
and services provider, announced today during CNP Expo that NS8, a
fast-growing ecommerce SaaS company that combats online fraud, will
incorporate a number of its NetAcuity® datasets to enhance
risk-assessment solutions for online businesses.
NS8’s technology uses behavioral analytics and real-time scoring to
optimize and protect online stores against threats such as transaction
fraud, advertising fraud and site reliability issues. The addition of
multiple IP datasets from Digital Element into NS8’s proprietary EQ8
Scoring Engine™ will strengthen the real-time, accurate intelligence
that it provides its clients.
“Digital Element is an unquestioned leader in global IP intelligence,
and we are extremely pleased to be deploying its NetAcuity datasets into
our risk scoring,” said NS8 Chief Technology Officer Sam Sesti. “Being
able to leverage Digital Element’s vast proxy
database, reverse-geocoding data feeds, and other datasets will be a
tremendous asset for us in accurately identifying malicious
activity. This technology integration is another big step
forward in the enhancement of our solution.”
NS8 will incorporate the NetAcuity
Pulse PlusTM geolocation solution. NetAcuity Pulse Plus
is a first-of-its-kind ZIP+4 targeting solution that combines
device-derived data with Digital Element’s proprietary reverse-geocoding
data feeds. Additionally, NS8 will utilize the company’s extensive proxy
database that is updated daily, as well as other different IP datasets
outside of geolocation.
“Retailers’ demands for data are only increasing as various types of
online fraud grow and continue to negatively impact the online shopping
experience,” said Rob Friedman, co-founder and executive vice president,
Digital Element. “Information is the new currency in the retail world.
NS8 has recognized the power of combining our reliable and highly
accurate datasets to build strong digital intelligence to help
assess―and ultimately prevent―real fraud threats.”
Digital Element’s IP datasets will be incorporated into the next NS8
software release, tentatively scheduled for June 2019.
Both companies are participating in the CNP Expo, a leading e-commerce
conference and expo focused on payments and fraud, in San
Francisco this week. Digital Element is exhibiting at Booth 613, and NS8
can be found at Booth 507.
About Digital Element
Since 1999, Digital Element has been providing global geolocation data
and services that bring anytime, anywhere relevance and context to
online initiatives—from desktops to mobile devices. The company’s
patented technology has been certified and accredited to deliver
real-time access to accurate and reliable location intelligence without
invading Internet users’ privacy. For nearly two decades, many of the
world’s largest websites, brands, security companies, ad networks,
social media platforms and mobile publishers have trusted Digital
Element’s technology to target advertising, localize content, enhance
analytics, and manage content rights as well as detect and prevent
fraud. Visit www.digitalelement.com
for more information on how to bring the power of location to the online
world. Follow us on LinkedIn
and Twitter @DigitalElement
then like us on Facebook.
Headquartered in Atlanta and London, Digital Element is a division of Digital
Envoy Inc.
About NS8
Founded in 2016, NS8 began with the goal of empowering businesses to
better fight the growing epidemic of online fraud. Its fraud prevention
platform incorporates behavioral analytics, real-time user scoring, and
global monitoring into a single solution that combats online fraud with
industry-leading time to value. NS8 now supports over 3,200 businesses
worldwide in over 50 countries. Headquartered in Las Vegas, NS8 also has
regional offices located in Florida, Michigan, California, Amsterdam,
and Singapore.
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