NewsCred, the world’s leading enterprise Content Marketing Platform provider and Marketing Work Management software, announced it has been recognized as a “Strong Performer” in The Forrester Wave™: Marketing Resource Management, Q1 2020. In the evaluation, which featured a select group of 12 vendors, NewsCred received the highest marks possible in the Performance, User Experience, and Supporting Services criteria.
“The [NewsCred] platform is growing quickly… and the roadmap focuses on enhancing features across all four MRM workflows with a list of planned integrations that span ERP, productivity, marketing automation, and BI tools,” according the report. “NewsCred is one to watch as it builds out its MRM suite.”
Forrester also made note of the company’s vision “to transform how marketers work in order to drive better, integrated brand and content experiences.” Lead analysts in the research, Stephanie Liu and Rusty Warner, wrote: “[NewsCred has] adjusted its product accordingly, expanding its content support to include brand governance capabilities and project operations associated with content production.”
Designed for the complexities of modern marketing, NewsCred’s marketing work management software delivers a suite of purpose-built tools that give marketers visibility and control across the entire campaign and content lifecycle. Seamlessly integrated within a single platform, these modules — which span campaign planning and budgeting, capacity and resource management, content creation and brand governance, as well as performance measurement — enable teams to collaboratively plan, produce, and manage all of their marketing activity.
“As a first-time participant in the MRM Wave, we are proud to be named a ‘Strong Performer’ by Forrester,” said Shafqat Islam, Co-Founder & CEO of NewsCred. “It’s our belief that today’s marketers are sophisticated; they’re eager for modern, innovative marketing software that both helps them work better, as well as brings together large, distributed, enterprise teams. And we believe this recognition — as a “Strong Performer” and “one to watch” — validates our direction, as well as the progress we’ve made to evolve our software and better meet those needs.”
Today, NewsCred helps thousands of marketers across 200+ enterprise organizations increase campaign visibility and control, improve operational efficiency, and accelerate marketing execution.
Download a complimentary copy of the report to see why Forrester Research cited NewsCred as a Strong Performer for Marketing Resource Management.
About NewsCred
NewsCred unleashes the potential of marketing by unifying and empowering teams to work better together. Purpose-built for the complexities of marketing, NewsCred’s marketing work management software transforms conventional organizations into modern marketing teams, enabling them to collaboratively plan, produce, and manage campaigns and content for improved execution. Used by Twitter, Fidelity, Cisco, USAA, among others, NewsCred also offers the industry’s leading Content Marketing Services to help brands deliver high-performing content at scale.
Founded in 2008, NewsCred has partnered with hundreds of the world’s best marketing organizations to provide unprecedented control and visibility, enabling them to improve operational efficiency, create exceptional content, and elevate marketing results.
View source version on businesswire.com: https://www.businesswire.com/news/home/20200312005180/en/