Press release

New Nationwide In-Car Payment Technology Is Launching In Massachusetts

Sponsored by Businesswire

A first-in-the-nation breakthrough payment solution that lets drivers
purchase gas from their car without taking out cash, a credit card or a
mobile app is launching in Westborough, MA today. PayByCar™ allows
drivers to simplify and speed up non-toll transactions such as gas

Those with E-ZPass™ toll transponders who register for PayByCar™ on the
PayByCar™ website (
will be able to easily pay for their fuel at the Route 9 Alltown Mobil
located at 130 Turnpike Rd., which is on the Eastbound side of Route 9,
using their transponders without ever pulling their wallet out of their

“We chose the MetroWest area to launch this new technology, and
Westborough, MA specifically, because the community matches our target
market demography. Close to 495 and the Mass Pike, Westborough has a lot
of daily commuters with E-ZPass™ transponders. PayByCar™ gives them use
of a proven and familiar technology in a completely new way,” said Anand
Raman, President and COO of PayByCar™.

The technology will soon be available for other kinds of transactions
such as paying at convenience stores, car washes, drive thrus and

“PayByCar aligns with our strategy of being first to market with
innovative solutions that enhance the overall experience for our
guests,” said Mark Cosenza, Senior Vice President from Global Partners
LP, owner of Alltown convenience stores which will be rolling out
PayByCar technology to additional locations this year. “PayByCar is easy
to use and allows commuters to get in and out of the family of Global
locations faster.”

Signing up to use PayByCar™ is simple. Visit the PayByCar™ website at,
click enroll and follow the easy two-step process to set up your
PayByCar ™ member profile. Remember to have your E-ZPass™ transponder
and a credit card handy to complete the enrollment. Purchases through
PayByCar do not go through your toll account, but are charged directly
to the payment method you choose when enrolling (credit or debit cards,
e-wallet, etc.) Once the enrollment is complete, purchasing fuel becomes
easier and faster than ever before.

Upon entering the station, PayByCar™ recognizes your transponder and
sends a text to your smartphone. You reply with just the pump number
and PayByCar™ automatically turns that pump on, registers the
transaction, charges your card and sends you an email receipt with
retail offers for your visit. No more swiping cards, entering PINS, or
waiting for paper receipts.

About Verdeva and PayByCar™
PayByCar™, by Verdeva™, the
in-vehicle payment innovator, makes it easier than ever for people to
pay drive-up retailers while in their cars. Using the toll transponders
drivers already have, PayByCar™ eliminates payment hassles so people can
get back on the road. Verdeva’s unique agreement with the 17-state
E-ZPass™ Group, a trusted transponder brand used in over 35 million
vehicles across much of the U.S., gives consumers the confidence they
need to pay by car.