Inc., a trusted, neutral provider of real-time information services,
today announced the appointment of Gregg Galletta as Vice President of
Data Strategy. Galletta will lead the overall data strategy which fuels
Neustar’s Identity Resolution solutions, including the OneID platform.
He will report to Neustar Senior Vice President, Chief Data and
Analytics Officer, Venkat Achanta.
“Accurately identifying consumers at scale both offline and online is a
big challenge for brands,” said Achanta. “Galletta’s experience in
launching innovative identity and data products brings immense value not
only to Neustar but to the brands we work with who are in need of
actionable identity intelligence.”
In addition to leading the overall data strategy for Neustar’s Identity
Resolution solutions, Galletta will help to expand the company’s
authoritative identity and attribution platform connecting people,
places and things as part of Neustar’s Data Analytics organization.
Galletta is a veteran of digital marketing, having spent over twenty
years working at the forefront of the industry across such areas as
e-commerce, digital media advertising and data driven marketing.
Previously, he was President of ALC Digital where he focused on driving
the convergence of traditional direct marketing and digital marketing.
He led company growth, launching innovative identity and data products
that resulted in capturing new markets and significant revenue growth.
“With the market maturing, privacy regulations tightening and the
support of third-party cookies continuing to decline, there could not be
a better time to join the Neustar team,” said Galletta. “I am thrilled
to be an integral part of a team that is unlike any other in the
industry, helping brands prioritize identity and first party data
Earlier in his career Galletta played pivotal roles at organizations
such as, iBill, acquired by Intercept Payment Solutions, and Linkshare
acquired by Rakuten. Additionally, Galletta ran the media sales
organization at Marchex, where he consistently grew revenue and overall
growth of the sales organization. More recently at Equifax, as Vice
President of Digital, Galletta played a key role launching their IXI
digital division, which has become the dominant data source in financial
OneID® system delivers actionable identity intelligence corroborated
through billions of daily transactions across digital traffic, global
communications, customer interactions and verifications.
Neustar, Inc. is a leading global information services provider driving
the connected world forward with responsible identity resolution. As a
company built on a foundation of Privacy by Design, Neustar is depended
upon by the world’s largest corporations to help grow, guard and guide
their businesses with the most complete understanding of how to connect
people, places and things. Neustar’s unique, accurate and real-time
identity system, continuously corroborated through billions of
transactions, empowers critical decisions across our clients’ enterprise
needs. More information is available at https://www.home.neustar.