Native, an on-demand marketplace that enables global brands to task
locals to collect any type of data they need on the ground nearly
anywhere in the world, from pricing to store checks, announced today
closing a $2.5 million round to fuel its global growth. Currently Native
operates in over 30 countries around the world with offices in New York,
Washington DC, London, and Bogota, working with some of the world’s
largest organizations.
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Native Co-Founders (Photo: Business Wire)
Led by Lavrock Ventures, alongside participation from Riverbend Capital,
this funding round comes at an important time in the market research
industry, just as leading fast moving consumer goods (FMCG) brands
increasingly rely more on emerging market opportunities, and the
traditional providers of research are facing constraints on how far they
can go and how fast they can move. Native is not bound by the same
constraints, delivering the on-demand economy experience to market
research most typically seen in consumer rideshare and food delivery
applications.
“Native has seen impressive growth in a short time with an incredibly
lean team,” said Lavrock’s Daniel Hanks, who joined the board in
conjunction with the financing, “and their versatility is widely
appreciated by customers. Whether they are monitoring humanitarian
conditions in embattled Syrian cities in real-time, or gauging the
in-store presence of one of the world’s leading brands in Japan, their
ability to serve up needle-moving data that matters is a game changer
for multiple industries. Native is making on-the-ground research faster,
better, and more affordable to clients desperate to improve beyond the
margin.”
Prior to announcing this round, Native brought on senior hires from the
global rideshare platform Uber to manage its global operations, as well
as talent from PepsiCo and market research leader IRi to drive its work
with global brands and from Orbital Insight to help drive its worth with
the public sector. Native was also recently listed as one of the leading
technology companies to watch in 2019 by Built In New York.
Traditional research companies rely on human-intensive consulting models
that make gathering data cumbersome and expensive. By connecting
organizations that have questions to locals who collect data that can
answer them, Native is removing the middleman. With this model, market
research, geospatial mapping, and groundtruthing for any industry
becomes more direct, more feasible, and more affordable.
“We are changing the face of market research in over 35 countries and in
more than 16 languages around the world,” said Matt McNabb, co-founder
and CEO of Native, “and we’re psyched to be working with Daniel and the
talented teams at Lavrock and Riverbend to accelerate that reality.”
About Native
Headquartered in New York, with offices in Washington, DC, Bogota, and
London, Native is an on-demand tech company that connects global
organizations that have questions with a fleet of locals who collect
data used to answer them. For more, see their website at: www.native.io
About Lavrock Ventures
Lavrock Ventures is an early-stage venture firm that invests in
enterprise software and data businesses, headquartered in the greater
Washington DC area. Lavrock partners with passionate entrepreneurs
working to solve some of the most critical problems facing major
institutions in the public and private sectors. For more information,
visit www.lavrockvc.com.
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