Press release

MRP Appoints Chief Technology Officer

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MRP Prelytix™, the only enterprise-class predictive ABM platform, today announced that Pierre Custeau has been named Chief Technology Officer. Custeau, who previously served as Senior Vice President of Product at MRP, is a seasoned technology executive with more than 20 years of experience in global product leadership for Oracle, Infor, and more. In his new role, he will be responsible for extending MRP Prelytix to continue to equip enterprise marketers to cut through complexity and forge meaningful, personalized connections – at global scale – with target accounts worldwide. He will report directly to MRP CEO Scott Matthews.

“Pierre’s product leadership has been vital in establishing MRP as the only enterprise-class ABM platform and the first choice for ABM success for large global organizations with sophisticated marketing and sales teams,” said Matthews. “As CTO, his vision and expertise ensure that our clients’ success remains at the center as we prepare to once again raise the bar on enterprise ABM with the next version of MRP Prelytix.”

Custeau joined MRP in January 2020, building a world-class product team that has continuously extended MRP Prelytix’s technology advantage through use of artificial intelligence, machine learning, and data to enable marketers and salespeople to achieve higher response rates, pipeline conversion, and revenue impact. Over the past year, MRP Prelytix has been repeatedly recognized for product excellence and its unique ability to meet the demands of the global enterprise:

  • The solution was most recently named a Global ABM Leader 2021 by EMEA-based Research in Action, which highlighted MRP for its size, global footprint, and extensive history and experience in applying predictive analytics to deliver deeply targeted and genuinely personalized experiences and account-based strategies that drive measurable revenue impact.

“MRP has innovated enterprise ABM and continues to focus on technology and strategies that enable better connection and alignment – between marketing teams in different regions and product lines, between marketing and sales more generally, and ultimately between the whole organization and its target accounts – in extremely complex environments,” said Custeau. “At MRP, we are constantly looking at how to apply cutting-edge technology, including artificial intelligence and machine learning, to human connections and challenges. We do all of this in a way that drives business forward and delivers measurable revenue impact. I am very excited to continue on this mission with Scott and the entire team.”

Prior to joining MRP, Custeau served as Head of Product for Oracle Eloqua, where he was responsible for identifying the trends and market forces impacting modern marketers while driving innovation for B2B enterprise marketing products within the Oracle Marketing Cloud organization. Working closely with organizations in the Americas and Europe to define and execute innovative sales and marketing strategies, Custeau has held senior positions in consulting, R&D, and product management for various software companies including Aptean, Infor, and others.

About MRP

MRP Prelytix is the only enterprise-class predictive ABM platform. For organizations that serve multiple partners, lines of business, geographies, or industries, MRP Prelytix is the only ABM platform to empower sales and marketing teams to simplify their environment’s complexity and produce measurable and high-performance conversion, pipeline velocity, and closed revenue. Applying the industry’s only real-time predictive analytics and data management, we fuel 1,000 ABM programs across six continents to coordinate, execute, and optimize their ABM programs using eight channels, produced in 20 languages. Powered by Kx, Prelytix sits on top of the fastest streaming analytics database in the world. For more information visit: www.mrpfd.com.

About KX

KX, a global leader in real time streaming analytics, is part of First Derivatives plc, a global technology provider with 20 years of experience working with some of the world’s largest finance, technology, automotive, manufacturing and energy institutions. KX Streaming Analytics, built on the kdb+ time-series database, is an industry leading high-performance, in-memory computing, streaming analytics and operational intelligence platform. It delivers the best possible performance and flexibility for high-volume, data-intensive analytics and applications across multiple industries. The Group operates from 14 offices across Europe, North America and Asia Pacific and employs more than 2,500 people worldwide.

For more information about Kx, please visit www.kx.com. For general inquiries, write to info@kx.com.

Kx and MRP are subsidiaries of First Derivatives plc (FD), a global software and consulting service supplier. The Group operates from 14 offices across Europe, North America, and the Asia Pacific, including its headquarters in Newry, and employs more than 2,500 people worldwide.