Press release

Moviefone™ Makes a Major Move in the Entertainment Industry with the Introduction of Grae Drake as “Ms. Moviefone”

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Moviefone™, the iconic media, news, and entertainment information
service owned by Helios and Matheson Analytics Inc. (OTC: HMNY), today
announced that former Rotten Tomatoes Senior Editor, Grae Drake, has
assumed the role of “Ms. Moviefone” to serve as Moviefone’s leading
brand personality. The announcement comes as Moviefone launches a bold
new initiative and seeks to become the premier destination for content,
reviews and commentary for movie lovers across the nation.

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Moviefone™ makes a major move in the entertainment industry with the introduction of Grae Drake as " ...

Moviefone™ makes a major move in the entertainment industry with the introduction of Grae Drake as “Ms. Moviefone”™. (Photo: Business Wire)

A nod to the memorable “Mr. Moviefone” character, Ms. Moviefone plans to
become a pillar of the film industry and a go-to source for providing
commentary on the entertainment industry and recommending which
audiences will like which movies. As the new face of Moviefone, Drake
will engage with the film community by interviewing filmmakers and
celebrities, and she’ll appear at industry events to provide an inside
look at the movies and the characters starring on the big screen. Drake
will become Moviefone’s expert source for everything connected to the
movie industry.

In her new role, Drake will be responsible for producing and hosting a
series of new original video content that will live on the Moviefone
site. Drake will also oversee the evolution of existing video content,
such as the well-known “Unscripted” series, providing Moviefone with the
flexibility to continue creating and growing its video library.
Developing dynamic video content will allow viewers to form a bond with
Ms. Moviefone and have a more engaging experience with the brand.

“Moviefone is such an iconic brand, and I’m excited to have Grae join
the team. When I think about my career, I’m most proud of the work I did
with Grae at Rotten Tomatoes, growing that brand into a household name.
She’s going to play a key role here at Moviefone as we grow our stature
as the pre-eminent destination for movie fans. Grae’s is the perfect
voice to help us strengthen our connection with the millions of fans
using Moviefone today, and she’ll use her expertise and passion around
all aspects of pop culture to help build our audience even more,” said
Matt Atchity, General Manager of Moviefone. “Having a female voice of
authority about movies is really important. It’s making the change I
want to see regarding representation and gender parity in film media,
which is still overwhelmingly male. Moviefone has the opportunity to
lead by example, and I know Grae will bring a fresh energy and passion
to our relationships within the film industry.”

Drake comes to Moviefone as an experienced film journalist, host and
interviewer. She is most well-known as an expert Rotten Tomatoes editor
and film critic, and her expert analysis made her a valued guest at a
variety of outlets, including NBC’s Today Show and ABC’s 20/20
and World News Tonight. She is also the recipient of the 2017
Press Award from the International Cinematographers Guild. In this new
role, Drake reunites with her former colleague Matt Atchity, who
previously served as Editor-in-Chief of Rotten Tomatoes and now
functions as the General Manager of Moviefone. She’ll also be working
closely with Moviefone veteran Drew Taylor, recently promoted to
Managing Editor.

“Moviefone is largely responsible for shaping the way I personally
interact with movies,” said Drake. “It is an honor to be able to
represent the brand and push film discussions past static critic scores.
Movies speak to people in deep and unique ways, and it’s incredible to
be a part of telling those stories. Matt Atchity and I had a powerful
partnership at Rotten Tomatoes, and I’m thrilled to reunite with him to
move the Moviefone brand forward.”

“Moviefone is, and has been, a valued contributor to the movie
community. Ms. Moviefone is the perfect way to connect with moviegoers
and strengthen our brand recognition,” said Ted Farnsworth, Chairman and
CEO of Helios and Matheson Analytics. “Moviefone has a bright future
ahead, and I know Grae is the perfect person to help make our vision a
reality,” he concluded.

About Moviefone

Moviefone provides movie-lovers with important entertainment news and
full access to the entertainment universe, from movie theaters to
streaming services and all screens in between. When it comes to watching
the latest trailers, seeing interviews with the stars, buying movie
tickets, or tracking down a collectors’ DVD, Moviefone is the premier
entertainment destination. Users are encouraged to discover, share and
interact with a worldwide community of film and TV fans on mobile,
social and beyond. Because when you love entertainment, you’ll never
have enough. Moviefone keeps it coming. Learn more about Moviefone at www.moviefone.com.

About Helios and Matheson

Helios and Matheson Analytics Inc. (“Helios”) currently owns
approximately 92% of the outstanding shares (excluding options and
warrants) of MoviePass Inc., a premier movie-theater subscription
service, 100% of the outstanding membership interests in MoviePass
Ventures LLC, 51% of the outstanding membership interests in MoviePass
Films LLC, and the Moviefone™ brand and service. Helios’s holdings also
include Zone Technologies, Inc., creator of RedZone Map™, a safety and
navigation app for iOS and Android users, and a community-based
ecosystem that features a socially empowered safety map app that
enhances mobile GPS navigation using advanced proprietary technology.
Helios is headquartered in New York, NY. For more information, visit us
at www.hmny.com.

Cautionary Statement on Forward-looking Information

Certain information in this communication contains “forward-looking
statements” about HMNY and Moviefone within the meaning of the Private
Securities Litigation Reform Act of 1995 or under Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange Act of 1934, as amended (collectively, “forward-looking
statements”), that may not be based on historical fact, but instead
relate to future events. Forward-looking statements are generally
identified by words such as “projects,” “may,” “will,” “could,” “would,”
“should,” “believes,” “expects,” “anticipates,” “estimates,” “intends,”
“plans,” “potential” or similar expressions. Such forward-looking
statements include, without limitation, statements regarding Moviefone’s
business and prospects. Statements regarding future events concerning
Moviefone are based on Helios’ current expectations and are necessarily
subject to associated risks.

Such forward-looking statements are based on a number of assumptions.
Although management of Helios believes that the assumptions made and
expectations represented by such statements are reasonable, there can be
no assurance that a forward-looking statement contained herein will
prove to be accurate. Actual results and developments may differ
materially and adversely from those expressed or implied by the
forward-looking statements contained herein and even if such actual
results and developments are realized or substantially realized, there
can be no assurance that they will have the expected consequences or
effects.

Some, but not all, of these risks include, among other things: the
ability of Moviefone to obtain advertising revenues; consumer acceptance
of Moviefone services; the ability of Moviefone to develop and offer
compelling content, products and services and attract new users or
maintain existing users; breaches of network and data security measures;
a disruption or failure of networks and information systems and the risk
factors described in Helios’ Annual Report on Form 10-K for the fiscal
year ended December 31, 2017, its quarterly reports on Form 10-Q for the
quarters ended March 31, 2018, June 30, 2018 and September 30, 2018 (as
amended), and subsequent current and periodic reports, information
statements and registration statements filed with the U.S. Securities
and Exchange Commission. You are cautioned to review such reports and
other filings at www.sec.gov.

Given these risks, uncertainties and factors, you are cautioned not to
place undue reliance on such forward-looking statements and information,
which are qualified in their entirety by this cautionary statement. All
forward-looking statements and information made herein are based on
Helios’ current expectations and Helios does not undertake an obligation
to revise or update such forward-looking statements and information to
reflect subsequent events or circumstances, except as required by law.