Press release

Mike Reynolds Joins LandscapeHub as Chief Operating Officer

Sponsored by Businesswire

LandscapeHub, the leading digital marketplace for the wholesale landscape and nursery industry, welcomed Mike Reynolds as the company’s new Chief Operating Officer (COO). With a record of scaling businesses across various sectors, including time spent with Fiore Nursery and Landscape Supply and Everything But the House (EBTH), Reynolds brings a unique and valuable perspective to LandscapeHub. As COO, he will lead LandscapeHub’s operations and logistics functions to enable the company to scale to meet industry demand.

“Mike joining our team is a huge win for us from both a strategic and people-fit perspective,” said Lisa Fiore, LandscapeHub’s Co-founder and CEO. “His expertise building marketplaces in both the landscaping space and beyond will help us grow with the confidence that we are improving the lives of green industry professionals across the country.”

Reynolds previously served as COO of Everything But The House (EBTH), an online estate auction marketplace that grew to ~$100 million of gross market value and over 1,000,000 users during his tenure. EBTH had a unique logistics element of moving one-of-a-kind items of varying size from homes across the country, an experience similar to the challenge of moving landscape materials.

Before joining LandscapeHub, Reynolds also served as President of Fiore Nursery and Landscape Supply, one of the largest landscape distributors in the Midwest. His time spent at Fiore helped him gain exposure into the landscape industry and the points of friction that exist within the current supply chain model.

“I had the opportunity to learn about LandscapeHub during my tenure at Fiore and was always excited about the work they were doing to streamline the sourcing and fulfillment process for plants and landscape material,” said Reynolds. “Having the opportunity to now be part of a company that is generating so much enthusiasm in the industry and help lead them into the next phase as a business is thrilling.”

Reynolds holds a Bachelor of Business Administration from the University of Cincinnati. He also holds certification in Constraint Management / Lean Concepts and is a former Certified Public Accountant.

About LandscapeHub

LandscapeHub is streamlining the procurement process in the green industry. The Chicago-based technology company’s wholesale marketplace connects landscape and nursery buyers with a network of trusted suppliers on one platform. To learn more, visit