Press release

Merkle Named 2019 Pegasystems’ Partner Excellence in Digital Transformation Recipient

0
Sponsored by Businesswire

Merkle (www.merkleinc.com),
a leading technology-enabled, data-driven performance marketing agency,
announced that it has won the 2019 Pegasystems Award for Partner
Excellence in Digital Transformation. The award recognizes Merkle’s
leadership and expertise in developing and delivering marketing
solutions built upon the Pega Platform™ for enabling one-to-one customer
engagement. The partner awards were announced during PegaWorld,
which took place June 2-5 in Las Vegas, NV. This marks the sixth Pega
Partner Excellence Award for Merkle.

Pegasystems,
the software company empowering digital transformation at the world’s
leading enterprises, bestows the Partner Excellence awards upon its
partners that most effectively leverage Pega technology to provide
exceptional solutions to their clients, fostering digital
transformation, accelerating growth, and thought leadership. Merkle was
a standout in the digital transformation category, due to the
transformational business outcomes of the companies’ mutual clients.

Merkle and Pega have integrated their best-in-class strategic consulting
and delivery capabilities to rapidly and effectively deliver
personalized customer experiences in the marketplace. Pega Marketing™
and the Pega Customer Decision Hub enable Merkle’s delivery of real-time
people-based marketing solutions, using a combination of first and
third-party data and analytics to build targeted, one-to-one
interactions throughout the customer journey.

“One of Pega’s goals is to empower brands to raise their marketing game
in the age of digital by rapidly deploying and adapting software
applications to meet strategic business needs,” said Ken Nicolson, vice
president, global alliances at Pegasystems Inc. “Our partner community
skillfully supports that mission, each infusing its own unique expertise
to drive digital transformation. As a strategic partner for Pega’s
Customer Decision Hub, Merkle shines in this effort. With more than 50
certified senior Pega Marketing consultants and nearly 100 certified
global Pega Marketing consultants, they have completed more than 45
successful global implementations with leading companies over the past
12 years. The team is well deserving of the award for Partner
Excellence.”

“We’re honored to receive this recognition from one of the premiere
technologies in the industry,” said John Anagnost, Pega alliance lead,
Merkle. “It is our distinct privilege to work with Pega, infusing our
data and analytics expertise with their premier marketing platform to
create more relevant and personalized experiences that drive incremental
sales and lifetime value for our mutual clients. Ultimately, the results
that earned Merkle this recognition could not have been achieved without
the collaboration of the Pega team.”

Marketers can learn more about the partnership’s unique capability in a complimentary
webinar
, “Delivering the promise of one-to-one customer engagement:
Closing the gap between marketing vision and execution,” on Wednesday,
June 26, at 11:00 a.m. ET. The webinar, hosted jointly by Merkle,
Pegasystems, and insurance industry research and consulting firm Novarica,
will discuss how the decisive engagements powered by Merkle and Pega
bring real-time, people-based marketing to life in an insurance
application, enabling a seamless customer journey.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance
marketing agency that specializes in the delivery of unique,
personalized customer experiences across platforms and devices. For more
than 30 years, Fortune 1000 companies and leading nonprofit
organizations have partnered with Merkle to maximize the value of their
customer portfolios. The agency’s heritage in data, technology, and
analytics forms the foundation for its unmatched skills in understanding
consumer insights that drive people-based marketing strategies. Its
combined strengths in performance media, customer experience, customer
relationship management, loyalty, and enterprise marketing technology
drive improved marketing results and competitive advantage. With 7,000
employees, Merkle is headquartered in Columbia, Maryland, with
21 additional offices in the US and 33 offices in Europe and APAC. In
2016, the agency joined the Dentsu Aegis Network. For more information,
contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.