Press release

Merkle/HelloWorld Named a Strong Performer among Loyalty Technology Solutions

Sponsored by Businesswire

Merkle (,
a leading technology-enabled, data-driven performance marketing agency,
announced that Forrester Research, Inc., an independent research firm,
ranked Merkle/HelloWorld as a Strong Performer in The
Forrester Wave™: Loyalty Technology Platforms, Q2 2019

The Forrester report assesses the state of the loyalty technology
solutions market and how thirteen vendors compare against each other
across 28 criteria. The evaluation examines current offerings including
loyalty management, personalization and user experience, strength of
strategy, and overall market presence.

HelloWorld, a digital marketing solutions provider focused on promotion
and loyalty solutions, was acquired by Merkle in January 2018 and
recently combined with Merkle’s LoyaltyPlus™ solution to create an
industry-leading technology and consumer engagement practice.
Participating in the Loyalty Technology Wave for the first time
together, Merkle/HelloWorld earned positive feedback from clients, who
“appreciate how configurable, easy to use, and accurate the platform
is,” in addition to calling out “its open APIs and ease of
implementation,” stating that “its real-time capabilities are very

Forrester also cited Merkle/HelloWorld as “a [loyalty] platform with
strong base functionality and capabilities for building engagement
campaigns and programs.” Furthermore, report author Emily Collins,
principal analyst at Forrester, noted in the report that “clients like
the ‘tight relationship’ they have with their account teams and are
impressed by the subject-matter expertise of Merkle/HelloWorld

“By bringing together HelloWorld with Merkle, we now offer both leading
technology and deep loyalty expertise across industry verticals. We are
very pleased that Forrester has named us a Strong Performer and are
proud of its evaluation as well as the client feedback,” said Peter
DeNunzio, CEO at HelloWorld, a Merkle Company. “Since launching Human
Loyalty® — our unique pairing of robust technology and data-driven
strategy, creative, and analytics — our clients have succeeded in
developing ever more meaningful relationships both emotional and
rational with valued customers.”

To read the full report, click here.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance
marketing agency that specializes in the delivery of unique,
personalized customer experiences across platforms and devices. For more
than 30 years, Fortune 1000 companies and leading nonprofit
organizations have partnered with Merkle to maximize the value of their
customer portfolios. The agency’s heritage in data, technology, and
analytics forms the foundation for its unmatched skills in understanding
consumer insights that drive people-based marketing strategies. Its
combined strengths in performance media, customer experience, customer
relationship management, loyalty, and enterprise marketing technology
drive improved marketing results and competitive advantage. With 7,000
employees, Merkle is headquartered in Columbia, Maryland, with 21
additional offices in the US and 33 offices in Europe and APAC. In 2016,
the agency joined the Dentsu Aegis Network. For more information,
contact Merkle at 1-877-9-Merkle or visit