Press release

MediaMath and White Ops Build Transparency and Trust into the Programmatic Supply Chain

Sponsored by Businesswire

acclaimed independent programmatic company for marketers, and White
, the global leader in bot fraud protection, today announced a
new partnership that will protect some of the world’s largest
advertisers, agencies and publishers from sophisticated invalid traffic
(SIVT) before it can be purchased. Partnering identity and detection
solutions from both companies, MediaMath and White Ops together aim to
provide transparency and build trust and accountability in the
advertising ecosystem.

Higher rates of SIVT, such as bots acting as legitimate users, require
advanced analytics, significant human intervention and other measures to
detect and mitigate. Leveraging White Ops’ Human Verification
technology, impressions served on the MediaMath platform will be guarded
against malicious and sophisticated attempts to pocket advertising
revenues in a fraudulent manner, providing a comprehensive, timely and
actionable view of the supply chain.

“The advertising supply chain must take innovative steps to prevent
fraud and increase advertising efficacy,” said Joe Zawadzki, chief
executive officer, MediaMath. “By combining our own proprietary tools
and processes with those of White Ops, and focusing on measurably
superior outcomes, we can identify and avoid fraud and other undesirable
activity, allowing our customers to focus on bettering the overall
programmatic journey for the end user. We look forward to collaborating
with White Ops even further to enable marketers to see the maximum
potential of their advertising investment and ensure we add true value
with better access to fraud-free supply.”

MediaMath is leading an industry-wide effort to create an accountable
and addressable supply chain through an alliance of agencies, brands,
tech companies and publishers designed to provide long-term, sustainable
solutions for a clean digital media supply chain with brand-safe,
fraud-free and viewable inventory. The partnership with White Ops is one
of several being developed in support of this initiative.

As part of this initiative, White Ops and MediaMath will co-locate
servers globally that cover the entirety of MediaMath’s footprint. The
intent is this technology will evaluate every impression MediaMath bids
on, on a global basis.

“MediaMath is a pioneer in programmatic advertising and this partnership
will help ensure that a fraud-free digital advertising ecosystem is not
only necessary, but attainable for advertisers, publishers and
consumers,” said Tamer Hassan, co-founder and chief executive officer,
White Ops. “White Ops has taken tremendous measures to differentiate
sources of data that constitute real human behavior in order to detect
fraudulent activity. Fraud is a cybersecurity issue, not a measurement
challenge – and as the threat evolves, we are innovating at a faster
pace by offering dynamic and more sophisticated solutions to guard
against it head-on.”

The partnership will provide added protection for MediaMath customers
and the broader buying community to enjoy a fraud-free environment,
providing more transparency in programmatic buying.

About MediaMath

MediaMath helps the world’s top brands deliver personalized digital
advertising across all connected touchpoints. Over 9,500 marketers in 42
countries use our enterprise software every day to launch, analyze and
optimize their digital advertising campaigns across display, native,
mobile, video, audio, social, digital out of home and advanced TV
formats. Founded in 2007 as a pioneer in “programmatic” advertising,
MediaMath is recognized as a Leader in the Gartner 2018 Magic Quadrant
for Ad Tech.

MediaMath is leading an industry wide effort to create an accountable
and addressable supply chain through an alliance of agencies, brands,
tech companies and publishers designed to provide long term sustainable
solutions for a clean digital media supply chain with brand safe, fraud
free and viewable inventory. MediaMath has offices in 16 cities
worldwide and is headquartered in New York City. To learn more about how
MediaMath helps innovative marketers delight their customers and drive
real business outcomes, follow us at @mediamath or

About White Ops

White Ops is a cybersecurity company that protects the Internet from
malicious bot activity. Globally, software-as-a-service from White Ops
determines the validity of nearly 100 billion transactions per day on
behalf of over 200 customers. Our proactive adaptation, Internet-scale,
and multi-layered methodology have made us the platform of choice for
some of the largest and most forward-thinking platforms and brands. For
more information, visit