MIDiA Research, a leading source of insight and analysis in digital
media, music, video and games, is expanding its family of data tools and
analytics intelligence to TV shows.
The new development, MIDiA Index, is a robust and powerful
measurement proposition that aggregates manifold data types from
multiple sources to create a unique and accurate reading of how well TV
shows are really performing, demonstrating their true value to TV
networks and establishing who the audiences consuming the shows are.
Users can understand not just the face value of a show’s relative
success, but what the ongoing opportunities are.
Featuring more than 160 shows across the US, UK, Canada and Australia,
MIDiA continuously tracks several market indicators including
viewership, brand awareness, demographics, audience demand, subscriber
market shares, fandom, social media metrics and much more, capturing the
footprint of each show from all angles. These metrics, combined with
MIDiA’s proprietary audience data, are channelled through the Index
algorithm to determine a dynamic performance score: The MIDiA
MIDiA’s proprietary data, which tracks consumer trends including
consumption behaviours and attitudes, reveals the depth of audience
fragmentation and engagement in the digital landscape, underlying the
fact that traditional ratings systems are lacking in their
representation and understanding of what defines content success.
Consumers no longer simply sit in front of the TV watching pre-scheduled
programming. MIDiA’s data uncovers where audiences are really spending
their time, who they are and what other digital activities occupy their
limited available attention.
“Index is revolutionary in providing a holistic understanding of TV
show fanbases, giving users the opportunity to view and learn from all
the important metrics and components of the Index Score in a
user-friendly dashboard,” says MIDiA’s product development lead and
senior analyst, Karol Severin. “The Index Score is the ultimate TV show
value marker for the attention economy. Users can avoid data gathering
from multiple sources and navigating conflicting methodologies because
we have done all the work and put the results at their fingertips in
A respected insights partner, trusted by some of the world’s preeminent
media brands and known for its unique perspective and grasp of the
relational tension between attention, engagement and monetisation—key
drivers in the attention economy, MIDiA brings to the market an
exceptional proposition that illuminates the true impact of video
content in the digital era.
TV studios and networks check
here to see if we track your show.
Beta Testing Launches on June 17, 2019
Subscribe during the Beta and receive a 25% discount on
your first year subscription (offer available only during the Beta
About MIDiA Research: MIDiA
Research is an analysis and data company focused on the intersection
of media and technology. With proprietary data, MIDiA provides its
client base of leading global media and tech companies with reports,
analysis and data tools that provide unrivalled insight into the rapidly
changing digital content marketplace.
Global media brands such as Amazon, BBC, Disney, Google, Spotify and The
Economist trust us to deliver extensive and robust data-driven analysis
for the digital entertainment space.