Next week at SAP’s Executive
Digital Exchange, Marketing
Evolution CEO Rex Briggs will discuss how software and algorithms
are drastically changing marketing. In his talk, Rex will provide
further insight into how today’s marketers and their organizations can
best evolve their measurement to gain competitive edge across their
To do this, Rex will present real-world case studies while also
providing a framework for marketers to gauge the financial impact of
these changes on their own organizations. Attendees will also walk away
with three necessary and practical steps to take their marketing
measurement to the next level by the end of this year.
WHO: Rex Briggs, CEO and Founder, Marketing Evolution
“How To Transform Marketing ROI Measurement & Optimization”
Tuesday, April 16, 2:20 p.m. – 2:45 p.m.
Basisweg kruising Seineweg, Amsterdam, Netherlands
About Marketing Evolution
Marketing Evolution provides the
most powerful marketing measurement and optimization solutions that
increase campaign performance, sales, and engagement. Leveraging
patented technology and data from hundreds of sources, our breakthrough
person-centric approach provides marketers with actionable insights to
prospectively recommend media, message, and budget allocation.
Forward-looking brands rely on Marketing Evolution to deliver accurate
unified marketing measurement across both online and offline channels,
while maximizing their media spend, marketing return on investment
(ROI), and brand impact. To learn more, please visit https://www.marketingevolution.com/.