Press release

Mashreq Raises the Bar on Premium Card Payment Experience with IDEMIA

Sponsored by Businesswire

Mashreq Bank, one of the leading financial institutions in the UAE,
boasts a proud tradition of introducing cutting-edge banking products
for its customers. It was the first bank to introduce “Portrait”, the
UAE’s first “selfie” credit card, which allowed card holders to upload a
photo of their choice from their cell phone and receive a customized
credit card.

This press release features multimedia. View the full release here:

Credits : IDEMIA

Credits : IDEMIA

Driven by its innovative culture, Mashreq was also one of the early
adopters of metal cards in the UAE. Leveraging IDEMIA’s smart metal
technology, Mashreq introduced personalized metal cards as a premium
payment instrument, replacing the Solitaire card, for its high-end
customer segment in 2016.

Mashreq and IDEMIA: a history of leadership

Powered by IDEMIA’s expertise in design and personalization services,
the Mashreq metal bank card serves as a prestigious and unique status
symbol for its card holders. This drive to ensure customer excellence
has seen Mashreq Bank issue over 15,000 metal cards to its premium
customers since its introduction. This is the highest number of metal
cards issued by a single bank in the UAE.

“We are extremely pleased to be working with IDEMIA for our metal
card products,”
said Pankaj Kundra, Head of Payments at Mashreq Bank.
“Throughout our partnership, IDEMIA has supported Mashreq with proven
and innovative technology so that we are able to deliver a signature
payment experience to our high-end segment to complement the lifestyle
of our elite consumer base.”

“We are proud that our metal card technology has been Mashreq Bank’s
preferred choice since 2016,”
said Julia Schoonenberg, Senior Vice
President (Middle East & Africa), Financial Institutions, IDEMIA.
“This is yet another step that deepens our relationship, which started
out in 2011. As a market leader in metal cards, IDEMIA strives to
provide our clients with high-quality products that reflect their
commitment to high-end customers.”


IDEMIA, the global leader in Augmented Identity, has the ambition to
provide a trusted environment enabling citizens and consumers alike to
perform their daily critical activities (such as pay, connect, travel
and vote), in the physical as well as digital space.

Securing our identity has become mission critical in the world we live
in today. By standing for Augmented Identity, an identity that ensures
privacy and trust and guarantees secure, authenticated and verifiable
transactions, we reinvent the way we think, produce, use and protect one
of our greatest assets – our identity – whether for individuals or for
objects, whenever and wherever security matters. We provide Augmented
Identity for international clients from Financial, Telecom, Identity,
Public Security and IoT sectors.

With 13,000 employees around the world, IDEMIA serves clients in 180

For more information, visit /
@IDEMIAGroup on

About Mashreq

Established in 1967, Mashreq is the oldest Bank in the UAE with
award-winning financial solutions and services. Throughout its 50 years’
history, Mashreq has differentiated itself through innovative financial
solutions, making it possible for its customers to achieve their
aspirations. Today, Mashreq has a significant presence in 11 countries
outside the UAE with 26 overseas branches and offices across Europe,
USA, Asia, and Africa.

Mashreq launched its new Vision and Mission in 2016, outlining its
commitment towards its clients, colleagues and the community. In line
with its new Vision to be the region’s most progressive bank, Mashreq
leverages its leadership position in the banking industry to enable
innovative possibilities and solutions for its customers across
Corporate, Retail, International, Treasury and Islamic Banking. Mashreq
is proud to be the first financial institution in the UAE to be awarded
the Gallup Great Workplace Award for fifth consecutive years from
2014-2018. Mashreq also continues to invest in recruiting, training and
developing future generations of UAE National bankers.