Today Marxent®, the leading 3D visualization platform company for
furniture and kitchen cabinet retailers and Decod, the European leader
in CGI lifestyle imagery, announced a partnership to convert Decod’s
photo-realistic CGI 3D lifestyle images into assets for Marxent’s
real-time 3D Room Designer, Augmented Reality, and Virtual Reality
applications.
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Decod, the European leader in CGI lifestyle imagery, will partner with Marxent to convert Decod’s photo-realistic CGI 3D lifestyle images into assets for Marxent’s real-time 3D Room Designer, Augmented Reality, and Virtual Reality applications. (Photo: Business Wire)
With Marxent’s recent expansion into the United Kingdom and France, the
partnership offers an efficient and innovative approach to serving
European retailers. Going forward, retailers who work with Decod will be
able to convert any CGI 3D model into a real-time 3D model for use with
Marxent applications, providing significant cost savings along with
content consistency.
“We’re already working with some of Europe’s most respected
retail brands and they expect a lot from the 3D content we deliver.
Reusability has become critical while standards for quality and realism
have remained rigorous,” said Thomas Griffoin, Founder and CEO at
Decod. “The partnership with Marxent allows us to ensure that Decod
client assets work beautifully everywhere — from print advertising and
e-commerce to Virtual Reality and Augmented Reality.”
“People want to design the way they shop: from photos,” said Beck
Besecker, CEO and Co-Founder of Marxent. “Decod’s CGI work is some of
the finest in the industry, and this partnership allows their customers
to purchase assets once and put them to use on any platform.”
Decod has partnered with major retailers like Leroy Merlin, Made.com,
John Lewis Partnership, DFS, Otto, and Roche Bobois. U.S.-based Marxent
teamed with Macy’s for the largest nationwide VR rollout in U.S.
history, and also works with major European retailers to deliver premium
3D content experiences to customers however and wherever they shop.
“Decod is well-known for excellence, and we are pleased to be
partnering with them as a part of our European expansion,” Besecker
said.
About DECOD
Decod is a home decor digital agency based in Paris, European leader in
3D modelisation and CGI for e-commerce. Decod develops B2B and B2B2C
solutions for Home Furnishing, Decoration, Real Estate, Luxury and
Fashion sectors. The company’s strength is a unique capacity in Europe
to produce a very large volume of 3D content, as well as a full range of
3D services and solutions including an integrated creative department.
Decod’s business extends to the United Kingdom, France, Benelux,
Germany, the US and Russia. Partners include Leroy Merlin, Adeo,
Made.com, TheConranShop, Yellow Korner, DFS, Harveys, Loaf, Sofa.com,
John Lewis, Arlo&Jacob, Wayfair, Otto, Unibail-Rodamco, Rémy-Cointreau,
Lancel, Hermès…
About MARXENT
Marxent® is the leading 3D visualization platform for furniture and
kitchen cabinet retailers. The most innovative retailers depend on
Marxent to help them reduce returns, sell more merchandise, and enhance
the customer experience. Marxent’s patent-pending Photo to Floorplan™
feature helps customers design how they shop – directly from
inspirational photos. Marxent offers 3D applications for every point in
the customer journey including Augmented Reality, Virtual Reality, 360
Product Spins and 3D Room Designer with Photo to Floorplan™. Innovative
retailers and manufacturers such as Macy’s, Bob’s Discount Furniture,
Jerome’s Furniture, American Furniture Warehouse, AZEK Building
Products, Macy’s, and American Woodmark use Marxent’s solutions. Learn
more at marxent.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190521005511/en/