Press release

M Science Partners with to Launch TRAFFIC, Bringing Consumer Foot Traffic Analysis to the Investment Industry

Sponsored by Businesswire

M Science, the pioneer in data-driven research and analytics, today
launched TRAFFIC, a data solution offering deep visibility into footfall
trends. These unique insights have been developed through an exclusive
partnership with, the leading location intelligence platform
delivering real-time and actionable insights into the offline consumer

“After 3-years of intensive diligence around the footfall space, we
chose as our strategic data partner. With the addition of
TRAFFIC to the M Science suite of solutions, we are giving our clients
the ability to cross-validate among multiple data sources in near
real-time,” said Michael Marrale, CEO of M Science. “Our
data science and engineering team and our research team collaborated
with to create a curated solution for investment professionals
that is unmatched in the industry.”

TRAFFIC’s precise place attachment provides increased accuracy and
transparency into venues such as fast food restaurants, casinos, theme
parks and ski resorts and when coupled with M Science’s
transaction-level consumer data provides unparalleled insights.’s technology allows TRAFFIC to provide an instantaneous view
of foot traffic trends, a proxy and early indicator of consumer intent
to purchase. Combined with the ability to analyze transaction data
through M Science’s SWIPE solution, TRAFFIC clients can anticipate and
measure the effectiveness of company-led initiatives such as marketing
campaigns and promotions designed to increase foot traffic and spend.
Importantly, M Science research analysts will incorporate this rich data
into their process and work flow to generate deeper insights for our

“We are thrilled that after extensive testing, M Science concluded that
Placer’s data is the most robust and accurate in the industry,” said Noam
Ben-Zvi, CEO of
. “As the leader in using data-driven
research and analytics to help clients generate alpha, M Science is the
ideal partner to bring foot traffic analysis to the financial community
with the addition of TRAFFIC to their already impressive lineup.”

The launch of TRAFFIC follows the recent release by M Science of a
weather analysis solution, the combination of which allows clients to
quantify the impact of weather events on attendance at theme parks,
crowds at shopping malls or influx in customers at hardline retailers
and grocers, in advance of any transactional or company reported
metrics. TRAFFIC launches with coverage of 13 sub-sectors including
department stores, grocers, restaurants, resorts & casinos, and mall
REITs. Companies covered have met rigorous accuracy benchmarks based on
publicly reported information and additionally checked against
transaction data for source debiasing and quality verification.

TRAFFIC is available on-demand with data updated daily via API or M
Science’s visualization platform, M Data Viz.

About M Science

M Science is a data-driven research and analytics firm, uncovering new
insights for leading financial institutions and corporations. M Science
is revolutionizing research, discovering new data sets and pioneering
methodologies to provide actionable intelligence. Our research teams
have decades of experience working with unstructured data in near
real-time to discern critical insights that help clients make smarter,
more informed decisions. We combine the best of finance, data and
technology to create a truly unique value proposition for both financial
services firms and major corporations in a variety of industries.

M Science is a portfolio company of Leucadia Investments, a division of
Jefferies Financial Group Inc. (NYSE: JEF).

About is the leading location intelligence platform for firms to
better spot opportunity, manage risk, and maximize investment. Powered
by behavioral data from tens of millions of mobile devices and the
latest in machine learning and big data, we empower our clients with
real-time and actionable insights into the offline consumer journey, at
any location. Placer’s focus on data quality, ease of use, and customer
privacy has led it to become the trusted partner of the top firms with
location exposure in the nation.