USADATA, a leading provider of digital marketing and data services, recently announced that they successfully generated a 400% return on investment for one of their hospitality clients, an internationally-acclaimed Luxury Hotel & Spa Resort. The client, which was named one of Forbes Travel Guide’s Most Luxurious Hotels in 2018, earned an estimated $4 in bookings for every dollar spent.
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“USADATA was able to help our client understand who their most valuable customers were and then find more like them. Our unique ability to target those look-alikes through email, display, and social media led to a 400% ROI for this client. We are thrilled that they have committed to an ongoing partnership with us,” said Marybeth Febus, Director, Digital Marketing Strategy at USADATA.
Before approaching USADATA, the Luxury Hotel & Spa Resort was experiencing a historically low booking season and needed help attracting new visitors. USADATA worked with the resort to:
- Create a specific model in their customer database with more than 300 demographic and psychographic data elements
- Score the universe of available prospects and pinpoint the individuals with the highest likelihood of booking a reservation
- Develop and personalize an omnichannel digital marketing campaign to engage prospects on their preferred platform, including email, social media, and display
As a result, the campaign generated a return of $4 in bookings for every $1 spent and the resort has continued working with USADATA on omnichannel campaigns to coincide with its key seasons.
To read the entire Luxury Resort & Spa case study, please visit: https://www.usadata.com/2019/02/20/forbes-travel-guides-most-luxurious-hotel/
About USADATA
USADATA is a trusted and leading provider of data-driven marketing services and technology for more than 100,000 businesses nationwide. USADATA has been named to the Inc 500 Fastest-Growing Private Companies, Deloitte and Touche New York Technology Fast 50, Computerworld’s Top 100 Emerging Companies.
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