LogiGo, a leading maker of connected mobility solutions for the
automotive market in Brazil and Latin America, is launching its
operations in North America with the appointment of a senior executive
and the establishment of an office in Grand Circus, Detroit’s technology
talent development group.
LogiGo’s in-dash technology will be demonstrated in North America for
the first time at the TU Automotive conference at the Suburban
Collection Showcase in Novi from June 4 through June 6. The technology
is already being used by Nissan and Mitsubishi in 100% of their
passenger cars in the Brazilian and broader Latin American markets.
“We are excited to bring our independent solutions to the North American
automotive market,” said Antonio Azevedo, founder and CEO of LogiGo. “We
believe there is no other company currently in the U.S. market with a
turnkey solution from product conception, hardware design, software
development, product validation and manufacturing that provides auto
OEMs with independent control of the in-dash system and its user data,
without the need for data sharing as with comparable big-company
Development in One-Third the Typical Timeframe, for Cost Efficiency
and Speed to Monetization
LogiGo’s systems provide a uniquely personal, connected mobility and
infotainment relationship among the user, the vehicle and the connected
ecosystem around it. LogiGo’s absence of restrictive legacy
infrastructure and its use of Agile methodologies enables the company to
develop and implement new systems for OEMs in one-third the market’s
typical lead-time. This translates into significant development cost
savings for OEMs and accelerates their monetization of the platform.
“LogiGo’s core technologies and approaches offer mobility OEMs distinct
advantages in capturing the vast potential of the connected ecosystem,”
Azevedo said. “We offer OEMs the opportunity to set their platform apart
from all others – and to do so at a fraction of the development time and
cost they incur today. They can stop overspending, beat the market with
truly useful functionality, and attain real ownership over data and
“In short, the OEM can finally conquer the last screen vying for
humanity’s attention – the screen in the car’s center console,” Azevedo
LogiGo Systems Offer OEMs a Market-leading Benefit Set Including an
Enhanced, Safer Mobility Experience for Drivers
LogiGo’s connected mobility and infotainment systems provide OEMs with a
number of benefits that expand and enhance the driver experience:
Safer mobility experience. LogiGo’s in-dash, integrated
multi-app ecosystem provides the market’s broadest array of apps
without the need for custom development, including safety-critical
applications to better protect drivers, passengers and other road
Powerful technology connections. LogiGo offers a connected
ecosystem that uses software made by its sister company Disruptiv
Technologies, bringing together the car’s head unit, the telematics
control unit and a 4G wi-fi hotspot for optimal interface among the
driver, the OEM and specific apps, as well as among personal devices
such as tablets, smartphones and wearables.
Expanded e-commerce capability. E-commerce and advertising
services within the vehicle offer drivers added one-stop convenience
in accessing maintenance and other services, while providing OEMs with
new opportunities for commercial relationships and monetization of the
system. LogiGo’s system also offers ongoing two-way connectivity with
the dealer network and a growing roster of merchant partners.
LogiGo’s system also provides market-leading functionality for OEMs:
Any available app in the market can now live in-dash: No custom
development is required.
Access to a white-labeled app marketplace and eCommerce store enables
faster time-to-market and enhanced user experience.
OEMs are offered a choice of hardware or software-only deployment:
They can choose LogiGo’s zero-PPM production hardware or leverage a
third-party hardware unit.
All benefits are delivered via a fully connected, powerful telematics
suite offering robust functionality, services and capabilities.
Proven Executive Named to Head North American Business Development
The company also named a seasoned automotive executive to a leadership
position in North America:
Victor (Vic) Peltola, Head of Commercial Relationships and Business
Development, a successful leader of business development and customer
groups at Flex Automotive, TRW, Borg Warner and ITT.
“We are very pleased to welcome Vic Peltola to the LogiGo team,” Azevedo
said. “Vic has a deep understanding of the connected mobility market and
the uniqueness of our value proposition. His breadth of experience and
expertise in the North American market will be a game changer for OEMs’
ability to capture the value of the fast-paced connected mobility space.”
Founded in 2010, LogiGo is a leading, privately held maker of connected
mobility solutions for the automotive market. One of the top-five Tier
One automotive suppliers in Brazil, LogiGo has offices in São Paulo,
Brazil, Mexico City, Huizhou, China, Hong Kong, and Detroit. More
information is available at logigo.com.br.