(NYSE: RAMP), the identity platform powering exceptional experiences,
today announced the acquisition of Faktor
to enable streamlined consent management across the open web. This deal
represents a big win for the entire ecosystem and reinforces LiveRamp’s
strategic focus on privacy and data stewardship. Due to evolving
consumer privacy regulations like GDPR and California Consumer Privacy
Act (CCPA), companies need to navigate more complexity around compliance
than ever before. With the acquisition of Faktor, LiveRamp can further
help clients and partners ensure compliance as part of its larger
privacy-focused suite of offerings in Europe, North America and across
“The world’s largest and most innovative companies all believe that
giving consumers increased visibility and control over their personal
information is incredibly important, and recent regulatory requirements
such as GDPR and the upcoming CCPA only make this more critical,” said
LiveRamp CEO, Scott Howe. “With the acquisition of Faktor, we hope to
send a powerful message to our customers, partners and the industry—that
everyone should be informed and have control over how their data is
Faktor is a consent management platform (CMP) that delivers valuable
benefits to consumers, publishers and brands. Consumers are able to
better manage how and where their data is used; publishers receive the
tools they need to operate sustainable business models; and brands can
provide more meaningful experiences to their customers.
“This is a tool every single one of our enterprise customers and
publisher partners should adopt, as it will significantly simplify and
streamline the compliance process and enable better online experiences
for their consumers,” continued Howe.
In the coming quarters, any client or partner who needs to manage
consent and maintain transparency to ensure compliance with CCPA can
utilize LiveRamp’s suite of privacy tools. LiveRamp’s identity platform
will also be fully integrated with Faktor’s offerings, unlocking several
Consumers will enjoy central consent management and persistent
cross-device privacy controls.
Publishers will have access to a fully integrated consent and identity
platform, enabling improved monetization and stronger consumer
Brands can deepen their relationships with consumers by making consent
and transparency a pillar of their customer relationships.
“When we founded Faktor, we did so because we wanted to give consumers
heightened control over their data, while still enabling brands and
publishers to thrive. We wanted to power a real online value exchange,”
said Tim Geenen, CEO of Faktor. “Through this acquisition, we’re excited
to extend our footprint into new markets and to scale our platform to
accommodate the growing need and demand for a simplified, people-centric
consent management platform at the enterprise level.”
“Faktor is a trustworthy partner for us, and they enable choice and
transparency to our users. This has been instrumental in enabling a
stronger relationship with our customers,” said Mila Dimitrova, Data
Protection Officer at NOVA Broadcasting Group. “They provide an
excellent product and managed service, and we are excited for the
increased commitment and capabilities that will come through the
With the addition of Faktor, LiveRamp gains a deeply talented team of
privacy-focused technologists dedicated to accelerating LiveRamp’s data
stewardship efforts. Faktor will remain headquartered in Amsterdam,
though it will leverage LiveRamp’s global foothold and solutions to
cross-sell products and services to the combined customer portfolio.
Maintaining an independent roadmap, Faktor will have its own dedicated
product and engineering resources allowing for collaboration with
LiveRamp to unlock synergies both ways.
To learn more about LiveRamp’s acquisition of Faktor, please visit: https://liveramp.com/blog/liveramp-acquires-faktor.
Financial terms of the transaction were not disclosed. The Company will
provide guidance for its fiscal year 2020 on its fourth quarter earnings
call in May.
LiveRamp provides the identity platform leveraged by brands and their
partners to deliver innovative products and exceptional experiences.
LiveRamp IdentityLink connects people, data, and devices across the
digital and physical world, powering the people-based marketing
revolution and allowing consumers to safely connect with the brands and
products they love. For more information, visit www.LiveRamp.com.