Press release

Linda Dupree Named CEO of NCS

Sponsored by Businesswire

the leading company for improving advertising effectiveness for the CPG
ecosystem, announced today Linda Dupree has been named to the position
of Chief Executive Officer. Dupree will report to the NCS Board of

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Linda Dupree, CEO of NCS (Photo: Business Wire)

Linda Dupree, CEO of NCS (Photo: Business Wire)

“The advertising industry is at a major inflection point; the
transformation happening today will decide what the future of
advertising will look like. With a long history supporting advertising
across all media types, Linda is uniquely suited to lead the company and
its clients toward even greater growth,” said Megan Clarken, Chief
Commercial Officer at Nielsen and Chairman of the NCS Board of Directors.

Dupree was an early innovator in single source data, working with major
CPG brands and retailers to gain a deeper understanding of how the right
data can measure the in-store sales directly resulting from advertising.
This work laid the groundwork for the foundation of NCS.

“NCS has made major advancements towards unlocking the potential of
single source data for CPG advertisers. The pace of innovation has been
incredible, leading up to this pivotal point in the trajectory of the
company,” Dupree said. “In constant pursuit of more effective
advertising for all media, NCS will continue to raise the bar higher,
supported by several new solutions that will be introduced to the market
this year.”

Most recently, Dupree was Senior Vice President, Client Solutions for
Nielsen, where she managed relationships across the largest U.S. media
companies. She was instrumental in developing early predictive modeling
and CRM applications to build an advanced audience platform. For the
past 10 years, NCS has worked hand-in-hand with CPG advertisers and
media companies to develop the industry’s leading solutions. Providing
brands a holistic picture of their advertising effectiveness across
channels, even while in-flight, allows them to be flexible and agile and
enables them to compete in today’s market. To learn more about the
company’s closed-loop solution, encompassing Target, Optimize, Measure
and soon to be Forecast, visit the website at

About NCS
NCS empowers the CPG ecosystem to create and
deliver more effective advertising with purchase-based audiences and
sales measurement solutions. We harness the unrivaled data resources of
our parent companies, Nielsen and Catalina, including our exclusive
rights to Nielsen’s TV and digital currency data. Leveraging these
assets coupled with scientific rigor and leading-edge technology, we
help our clients continuously improve advertising performance,
everywhere their ads appear. NCS has developed a proven approach,
advancing the advertising industry and empowering a new age of
purchase-driven advertising, relying on anonymized data and holding to
the highest standards of consumer privacy. Proudly, we’ve helped drive
over $3.5 billion in incremental sales for our U.S. customers. Visit us
to learn more.