Scores of advanced video displays from LG Electronics dominated the 2019
NAB Show in Las Vegas, where more than 90,000 attendees experienced the
convergence of media, entertainment and technology. All told, more than
160 advanced LG 4K Ultra HD screens, ranging from 32- to 70-inch screen
sizes, were installed throughout the Las Vegas Convention Center – for
wayfinding and information, and especially for displaying stunning 4K
video.
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At the 2019 NAB Show, LG Electronics previewed its amazing Transparent OLED display. (Photo: Business Wire)
The National Association of Broadcasters (NAB) named LG Electronics USA
the exclusive “Official 4K UHD TV Partner” for the 2019 NAB Show, which
transcends traditional broadcasting and embraces content delivery to new
screens in new ways. In addition, LG Business Solutions was selected to
provide innovative new commercial displays for the “Road to ATSC 3.0”
Next Gen TV exhibit in the North Hall and the high-profile Next Gen TV
information center in the convention center’s lobby.
LG Digital Signage and 4K TVs Everywhere at NAB Show
From digital signage for registration areas and session venues to 4K TVs
for theaters and the broadcast studio, LG displays were ubiquitous at
the 2019 NAB Show. Dozens of 49-inch LG screens greeted attendees at
hundreds of technical and business sessions. LG 70-, 65- and 55-inch 4K
UHD TVs were used throughout the convention including the Futures Park
in the North Hall, where among others, NAB PILOT, the AWARN Alliance and
Trivini Digital featured LG displays.
LG 65- and 55-inch class 4K UHD displays were used by Broadcast
Education Association (BEA) digital research poster sessions and
conference sessions, while 70-inch class TVs were featured in the
screening room for faculty and student creative awards in BEA’s exhibit
hall located in the Las Vegas Westgate Convention Center.
LG Commercial Displays Bring ‘Road to ATSC 3.0’ Exhibit to Life
The Road to ATSC 3.0 exhibit, presented by NAB, the Consumer Technology
Association and the Advanced Television Systems Committee, was the NAB
Show’s epicenter of all things related to the next-generation broadcast
standard known as ATSC 3.0. LG and its Zenith R&D subsidiary are among
the leading co-developers of the new standard.
Unique screens from LG Business Solutions, which offers a broad array of
UHD digital signage and commercial displays, represented the core of the
exhibit design – meeting the industry’s goal of telling the Next Gen TV
story in fresh new ways. The centerpiece of the main stage was a
12-1/2-foot-wide by 7-foot-tall 2.0 mm pixel pitch LG Direct View LED
display, which produces outstanding color, contrast, saturation and
brightness levels optimized for broadcast applications.
The exhibit included a broadcast camera feeding a 55-inch LG OLED to
demonstrate the use case of LG Direct View LED screens as a digital
backdrop in TV and Cinema production. LG OLED TVs are used by Hollywood
post production facilities as consumer reference monitors because of
their superior color accuracy, contrast, and calibration capabilities.
Award-winning 55-inch class LG OLED TVs also were selected by Pearl TV,
Dolby and the AWARN Alliance for the Road to ATSC 3.0 exhibit.
Another unique example of LG digital signage displays at the NAB Show
were six 86-inch LG “Ultra Stretch” displays (86BH5C) configured in
double-sided vertical pillars in the Las Vegas Convention Center lobby
and North Hall. Each display measures just over seven feet tall and
about two feet wide for amazing eye catching displays.
Advanced Future LG Display Technologies Previewed
Offering broadcasters a sneak peek at the latest advancement of the LG
OLED technology for the first time, the company previewed the
awe-inspiring LG Transparent OLED display. The LG Transparent OLED
delivers stunning images while allowing viewers or a camera to see
people and objects behind it. Broadcast executives, news directors and
chief engineers marveled at its super-thin profile and advanced
transparent panel ideal for TV news and talk show sets. In addition, the
NHK 8K Theater featured a prototype 88-inch LG OLED 8K display with 16
times the resolution of HDTV, provided by LG Display, sister company of
LG Electronics.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North
American subsidiary of LG Electronics, Inc., a $54 billion global force
and technology leader in home appliances, consumer electronics and
mobile communications. LG Electronics sells a range of stylish and
innovative home appliances, home entertainment products, mobile phones,
commercial displays, air conditioning systems and solar energy solutions
in the United States, all under LG’s “Life’s Good” marketing theme. LG
is a 2019 ENERGY STAR® Partner of the Year-Sustained
Excellence. www.LG.com.
About LG Business Solutions
The LG Electronics USA Business Solutions division serves commercial
display customers in the U.S. lodging and hospitality, digital signage,
systems integration, healthcare, education, government and industrial
markets. Based in Lincolnshire, Ill., with its dedicated engineering and
customer support team, LG Business Solutions delivers
business-to-business technology solutions tailored to various business
environments. LG Electronics USA Inc., based in Englewood Cliffs, N.J.,
is the North American subsidiary of LG Electronics Inc., a $54 billion
global innovator in technology and manufacturing. www.LGSolutions.com
About the 2019 NAB Show
NAB Show, April 6 – 11, 2019, in Las Vegas, is the world’s largest
convention encompassing the convergence of media, entertainment and
technology. With nearly 100,000 attendees from 165 countries and 1,700+
exhibitors, NAB Show is the ultimate marketplace for solutions that
transcend traditional broadcasting and fuel the digital storytelling
economy. From creation to consumption, across multiple platforms and
countless nationalities, NAB Show is where global visionaries convene to
bring content to life in new and exciting ways. www.NABshow.org
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