Press release

Leadpages Acquired By Redbrick, a Leading Canadian Portfolio of Digital Companies

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Leadpages today announced its acquisition by Redbrick – a parent organization to a portfolio of digital operating companies. Leadpages is a marketing-focused no-code website builder enabling entrepreneurs and small business marketers to easily build and publish websites, with a focus on generating leads and transforming clicks into customers. Over the last seven years, Leadpages, operating under the holding company Avenue 81, Inc., has successfully closed Series A and Series B funding rounds, raising $11M USD in 2014 and $27M USD in 2015. The platform currently has over 40,000 users, with annual revenue of $18M USD.

“We’re truly excited to see Leadpages enter into a new chapter of business growth with Redbrick,” said John Tedesco, CEO of Avenue 81, Inc. “Over the years, our two operating companies, Leadpages and Drip, have diverged to serve distinct audiences with unique offerings. With Leadpages’ acquisition, I look forward to furthering Drip’s growth in the e-commerce space and to witnessing Leadpages’ evolution under Redbrick.”

Today’s acquisition marks the addition of another digital company to the growing Redbrick portfolio, bringing the company’s annual revenue run rate to $80M CAD in 2020.

“Entrepreneurs and small businesses need support not only building easy, user-friendly websites but also converting website visits to sales, and Leadpages has a proven track record of helping clients successfully accelerate their growth,” said Tobyn Sowden, CEO of Redbrick. “Redbrick is thrilled to welcome Leadpages to our family, and we are committed to working alongside their team to continue offering current and future customers innovative, straightforward approaches to growing their business online.”

With the acquisition, Leadpages will operate under the Redbrick portfolio and shared services model. With the support of the Redbrick executive team, the 40-person Leadpages team will remain intact in Minnesota.

“The Leadpages team and I are looking forward to this new phase of growth, and are thrilled to have the support of the entire Redbrick team as we guide our team and loyal customers through this acquisition,” said Jason Heath, General Manager of Leadpages. “We are excited to leverage the prowess of Redbrick’s diverse team and their expertise in digital marketing, including their unique shared services model and executive-level oversight.”

About Redbrick

Redbrick is the parent organization to a portfolio of digital companies. Creating disruptive businesses that grow through exquisite product development, results-driven marketing and a model of shared services and strategic executive oversight, Redbrick and its operating companies – Assembly, Shift, Rebase, and newly acquired Leadpages – excel at innovating their industries and getting in front of the very people who want their products.

Founded in 2011, the Victoria, B.C.-based company was recently ranked 5th Fastest-Growing Company in Canada, and 2nd in Software by PROFIT 500. For more information, visit https://rdbrck.com.

About Leadpages

Based in Minneapolis, Leadpages is a marketing-focused, no-code website builder that helps digital marketers connect with an audience, generate leads, and close sales online. Leadpages’ subscription-based customers have access to drag-and-drop web publishing as well as a suite of conversion-focused digital marketing tools including websites and landing pages. Distinguished by best-in-class tech support and built-in conversion guidance, Leadpages is a three-time Inc. 500 company. For more information, visit https://leadpages.net.