Press release

Latest Vision Critical Sparq® Release Focuses on Customer Consent, Trust And New Business Value

Sponsored by Businesswire

Vision Critical, a pioneer
in the collection and application of consent
, today released its Sparq®
Spring ‘19
platform update. This latest iteration of Sparq,
developed in collaboration with customers, helps brands access customer
attitudes, motivations and intent, increase customer value through trust
and transparency, and fuel business growth.

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Customer centricity depends on consent data. (Photo: Business Wire)

Customer centricity depends on consent data. (Photo: Business Wire)

Available to all customers today, Sparq Spring ‘19 makes commonly used
distribution, activities, and analysis workflows more efficient through
improved functionality and user experience. And it simplifies the
acquisition of consent data and engagement of community members through
greater community visibility and targeting.

refers to personal information provided directly by an
individual to a recipient where both parties are aware of the use and
benefits of that data. When iteratively collected and thoughtfully
applied by brands seeking to understand their customers, consent data
improves the accuracy of customer acquisition and rate of retention, as
well as customer satisfaction.

“Brands who aren’t genuinely customer centric risk becoming irrelevant,”
said Scott Miller, chief executive officer of Vision Critical. “In close
cooperation with our own customers, we are giving brands more power to
collect and apply valuable customer consent data, nurturing better
customer experiences that result in deeper customer understanding and
unrealized business value.”

The Sparq
Spring ’19
release comes on top of many previously released updates
as part of a new consistent release cycle. It provides faster and better
service to administrators and increases productivity with the addition
of more than 20 features driven by customer insight and feedback. These
features include an elevated survey experience, the ability to build
upon existing customer data with automatic Salesforce syncing, and
enhanced member engagement.

According to Lauren La Cascia, SVP, customer insights & analytics at
retail giant J.
, “At J.Crew, being customer centric and data-driven in our
decision making is non-negotiable. The insight communities are an
incredibly powerful enabler for that conversation with customers.
Nothing is ever certain in retail but having a group of our customers to
regularly convene and vet new products, to discuss what we’re getting
right and wrong, and to understand how attitudes are evolving over time
has helped us exponentially in our planning. We’re proud of how
pervasive these communities have become internally to inform what’s
ahead for J.Crew.”

“To thrive in today’s ultra-competitive mobile gaming market, we needed
the ability to engage our players in continuous conversations in order
to better understand their attitudes, motivations, preferences and
barriers to enjoyment. We have rich behavioral data, but that data alone
doesn’t tell us what motivates long term engagement or why players enjoy
certain features and find others frustrating, ” said Lisa Spano, vice
president insights at Jam
. “With Vision Critical, we now have the ability to build strong
relationships with our VIP players and obtain feedback on everything
from early concepts to new game mechanics. This relationship allows our
players to have a voice in the development process and improve the
overall player experience.”

is a customer engagement and insight platform where companies repeatedly
engage deeply profiled customers who have given consent to participate
in studies and activities that produce first party data, trends, and
business impacting insights. Vision Critical’s unique relationship-based
approach progressively profiles the customer at every interaction
producing richer, more reliable customer attitude, emotion, intention
and preference data to solve common business needs, such as:

  • Customer-led creation of new products and revenue streams
  • Collection and application of consent data in compliance with GDPR and
    other privacy regulation
  • Reduced customer acquisition and retention costs
  • Compressed time-to-market timelines

About Vision Critical

Vision Critical builds
customer trust and creates new business value through the collection and
application of consent data. With its unique, relationship-based
approach, Vision Critical’s Sparq platform lets brands directly interact
with communities of opted-in customers. Unlike traditional voice of
customer methods, Vision Critical unlocks the real-time feedback that
companies need to build better products, deliver better services, and
achieve better business outcomes hand in hand with their own
highly-engaged, well-profiled customers.

Hundreds of high-performing organizations across multiple industries
benefit from Vision Critical’s technology and guidance, including
BuzzFeed, LinkedIn, GoDaddy, VMWare and more.
To learn more about Vision Critical, follow us on LinkedIn
and Twitter,
or visit us at