Press release

Klarna Continues to Innovate the Shopping Experience with SHOWFIELDS Pop-up Activation, in Partnership with Daniel Wellington

Sponsored by Businesswire

Today, in partnership with Daniel Wellington, maker of classic and
timeless watches, Klarna announces its participation in SHOWFIELDS’
ground-breaking and trend-setting new style & design floor. Featuring a
curated selection of emerging fashion brands, each with a dedicated
space to showcase and sell their latest designs, the opening reframes
the changing face of the retail and shopping industries.

This press release features multimedia. View the full release here:

SHOWFIELDS Style & Design Floor. (Photo: Business Wire)

SHOWFIELDS Style & Design Floor. (Photo: Business Wire)

“Our existing partnership with Klarna has been incredibly successful, as
it ensures our shoppers receive the utmost convenience and
personalization,” said Anders Hedman, Chief Marketing Officer at Daniel
Wellington. “Within the evolving retail landscape, we are thrilled to
expand upon this collaboration with a dynamic activation at SHOWFIELDS,
which allows us to pursue more experiential design alongside our
signature SoHo store and Rockefeller Center flagship.”

Today’s shoppers have high expectations – they demand personalized
experiences and the ability to shop anytime, anywhere and from any
device. From brick & mortar to checkout, shopping continues to evolve
due to changing consumer preferences and this demand for customization.
With the introduction of more pop-up stores and experiential shopping
activations like SHOWFIELDS, retailers are finding new ways to innovate
the shopping journey from start to finish. By adopting new payment
technologies like Klarna enthusiastically, retailers are acknowledging
consumers’ desire for increased flexibility and financial control.

“At Klarna, we understand that shopping is no longer what it used to
be,” said Michael Rouse, Chief Commercial Officer at Klarna. “Through
our collaboration with SHOWFIELDS and Daniel Wellington, we remain at
the forefront of this evolving industry and are dedicated to ensuring
that the experience continues to innovate and meet consumers’ changing
expectations. By giving shoppers the chance to try Daniel Wellington
watches at SHOWFIELDS and purchase via our easy payment solutions, we
are optimizing the overall shopping journey for consumers – thereby
driving loyalty and value.”

“Here at SHOWFIELDS we are always looking for companies bridging the gap
between digital and physical, and Klarna’s partnership with Daniel
Wellington to host a space at SHOWFIELDS is a perfect example of that,”
said SHOWFIELDS CEO and co-founder Tal Zvi Nathanel. “By creating an
immersive space with Daniel Wellington, Klarna is changing the way
consumers shop, experience and pay for purchases which made them a
perfect fit for the SHOWFIELDS style and design floor.”

SHOWFIELDS is a beautiful retail space in the heart of NYC’s NoHo
neighborhood that invites consumers to discover, shop and engage with a
rotating curated selection of up and coming digital brands. Dubbed “the
most interesting store in the world,” the four story brick-and-mortar
space hosts a diverse selection of popular wellness, home and
design-focused brands.

SHOWFIELDS is now open at 11 Bond Street, New York, NY 10012
during the following times:

  • Monday: 12pm – 8pm
  • Tuesday: 11am – 8pm
  • Wednesday: 11am – 8pm
  • Thursday: 11am – 8pm
  • Friday: 11am – 8pm
  • Saturday: 11am – 8pm
  • Sunday: 11am – 7pm

For more information, visit

About Klarna

It’s all about smoooth (yes, with 3 ooo’s). Klarna is Europe’s leading
payments provider and a newly-licensed bank, which wants to
revolutionize the payment experience for shoppers and merchants alike.
Founded in Stockholm, Sweden, in 2005, the fintech unicorn gives online
consumers the option to pay now, pay later or over time – offering a
trusted, frictionless and smoooth checkout experience. Klarna now works
with 100,000 merchants to offer payment solutions to users across Europe
and North America. Klarna has 2,000 employees and is active in 14


SHOWFIELDS is a pioneer of next-generation brick-and-mortar retail that
offers up-and-coming brands the opportunity to connect with consumers in
a completely customized pop-up space within SHOWFIELDS’ permanent
location. Now open at 11 Bond Street in NYC with additional locations
planned for the future, SHOWFIELDS is disrupting the retail industry by
making it possible for digital-first brands to interact with and sell to
customers without the risks that come with opening a dedicated store.
The four-story flagship location features an array of curated brands
from the wellness, home and design spaces alongside dedicated food,
drink and event programming.

About Daniel Wellington

Daniel Wellington is a Swedish watch brand known for its elegant and
minimalistic design. Founded in 2011 by Filip Tysander, it was initially
offered exclusively online. Daniel Wellington has established itself as
one of the most beloved watch brands in the industry and is now
available in over 2,000 stores worldwide. Join the #DanielWellington
social media movement by following @DanielWellington
on Instagram. For more information, visit