Press release

JBLxKhalid: Global Superstar Named JBL® Global Brand Ambassador

Sponsored by Businesswire

Award-winning multi-platinum artist Khalid is the latest superstar to
join Team JBL. Announced today, the international musical phenom has
inked a deal with JBL to represent the audio brand worldwide. As a part
of his partnership with the brand, Khalid will also take top billing at
the upcoming JBL Fest in Las Vegas.

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JBLxKhalid: Global Superstar Named JBL® Global Brand Ambassador (Photo: Business Wire)

JBLxKhalid: Global Superstar Named JBL® Global Brand Ambassador (Photo: Business Wire)

Khalid’s unique songwriting, soulful sound and thoughtful perspective on
modern youth culture catapulted him into massive worldwide success since
he released his first single “Location” and debut album “American Teen.”
His partnership with JBL comes on the heels of his hotly anticipated and
critically-acclaimed sophomore release “Free Spirit,” which launched
earlier this month and debuted at #1 on the Billboard Top 200.

“I’m constantly looking for ways to connect with my fans and elevate how
they experience my music,” offered Khalid. “Partnering with JBL and
headlining JBL Fest gives me a perfect way to do that – and with my new
album out, it’s the right time. I’ve always loved JBL sound – whether
pumping through an arena or in my headphones – so teaming up with JBL
was an organic move for me.”

This October, Khalid will storm the stage at the third-annual JBL Fest,
an immersive three-day experience drawing guests from all over the globe
to Las Vegas for epic musical performances and entertainment. Khalid is
the first performer to be announced for Fest, with more superstar
appearances soon to be revealed.

“Khalid captures the energy of JBL,” said Ralph Santana, Chief Marketing
Officer at HARMAN. “He’s an absolute original and knows how to connect
to his fans through outstanding lyricism and his unmistakable delivery.
He’ll electrify the crowd at JBL Fest, and we are excited to get started
on a partnership that will be full of elevated experiences for Khalid

Khalid joins a star-studded lineup of JBL ambassadors and partners from
music, sports, and entertainment industries including multi-platinum
selling recording artist Demi Lovato; actress and humanitarian Priyanka
Chopra; the most nominated musician and producer in GRAMMYs history
Quincy Jones; world-renowned pianist and philanthropist Lang Lang;
Indian music mogul A.R. Rahman; world renowned DJ and producer Armin van
Buuren; three-time NBA Champion and two-time MVP, Stephen Curry; NBA
stars Giannis Antetokounmpo and Andre Drummond; 2017 American League
Rookie of the Year and MLB star Aaron Judge; and soccer star Jerome
Boateng, among others. In addition to partnering with these global
icons, JBL is the official sound partner of the GRAMMYs.

JBL creates the amazing sound that shapes life’s
most epic moments. From iconic events like Woodstock and concerts at
Madison Square Garden, to games at Yankee Stadium and weekend road
trips, JBL elevates listeners’ experiences with award-winning audio that
lets them make the most of every moment. With unmatched professional
credentials and over 70 years of delivering industry leading innovation,
JBL is the authority in engineering superior sound.

HARMAN International (, a
wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and
engineers connected products and solutions for automakers, consumers,
and enterprises worldwide, including connected car systems, audio and
visual products, enterprise automation solutions; and services
supporting the Internet of Things. With leading brands including AKG®,
Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®,
HARMAN is admired by audiophiles, musicians and the entertainment venues
where they perform around the world. More than 25 million automobiles on
the road today are equipped with HARMAN audio and connected car systems.
Our software services power billions of mobile devices and systems that
are connected, integrated and secure across all platforms, from work and
home to car and mobile. HARMAN has a workforce of approximately 30,000
people across the Americas, Europe, and Asia. In March 2017, HARMAN
became a wholly-owned subsidiary of Samsung Electronics.