ITWP—parent holding-company of Toluna, Harris Interactive, and
KuRunData—today announced the official book launch of “Insights on
Demand: Building Success in the On-Demand Economy,” written by ITWP CEO
and founder, Frédéric-Charles Petit, in keeping with his mission to
transform the market research industry.
The book, which is available for print and digital purchase on Amazon here,
is designed for brand leaders looking to understand the impact that
on-demand insights can have on supporting critical decision-making and
Insights on Demand was first conceptualized and launched in 2017 as a
means to propel the consumer insights industry forward to ensure success
in today’s on-demand economy. In the current fast-paced atmosphere of
the marketing and advertising industries, professionals must develop
ideas more rapidly than ever before.
To develop the Insights on Demand concept, it was essential to involve
industry leaders. As a result, ITWP launched the Insights on Demand
Consortium, a multilateral group of more than 150 members from a wide
variety of industries, including CPG, high-tech, advertising, and market
research – all focused on further evolving, refining and promoting the
principles of Insights on Demand as a new and improved solution to
optimize consumer insights in real-time and fuel business success in
this new economy. The book features commentary from a collection of
“‘Insights on Demand: Building Success in the On-Demand Economy’ will
help business leaders understand the need for insight into ever-shifting
consumer sentiments, and to drive business success,” commented Petit.
“In today’s on-demand economy, we need to be more forward-thinking than
ever before in our approach to understanding consumers constantly
changing needs. Insights on Demand will help businesses harness the
deep, meaningful insights they need when they need them most — in
All proceeds from sales of “Insights on Demand: Building Success in the
On-Demand Economy” will be donated to the ESOMAR
Foundation, the charity arm of ESOMAR, the global industry
association of market, social and opinion research.
About Frédéric-Charles Petit, CEO of ITWP
Group, Founder and CEO of Toluna, CEO of Harris Interactive
Frédéric-Charles Petit’s mission is to revolutionize the way brands, and
consumers engage with one another, with the ultimate objective of
transforming the market research industry into a real-time, mass market
and social experience.
As CEO of the ITWP Group, Toluna, Harris Interactive and KuRunData,
Petit leads a staff of more than 1,400 team members spanning 24 offices
and five continents. Each focuses on helping leading companies across
the globe make better business decisions by bringing brands and people
together via a streamlined research platform, the world’s largest social
voting community, and leading industry expertise.
Petit holds a Master’s degree in comparative jurisprudence from New York
University and a diploma in advanced studies in international economic
law from the Sorbonne in Paris (D. E. A.). He practiced law in the
corporate department of the Paris office of Allen & Overy before
establishing Toluna in May 2000.
About Insights on Demand
Insights on Demand is a transformational market category based on
business needs for fully integrated approaches to understanding
constantly shifting consumer sentiment and taste. This democratized
vision for market research makes insights into consumer intent
accessible and achievable for all business professionals in companies of
all sizes. Insights on Demand promotes integration between technology
and companies to provide iterative real-time insights that reflect
constantly shifting market sentiment. ITWP, the parent company of
Toluna, Harris Interactive Europe, and KuRunData launched Insights on
Demand in November 2017, and the Insights on Demand Consortium shortly
thereafter. For more information about Insights on Demand, or to join
the consortium visit www.insightsondemand.org.