Press release

ItsaCheckmate Names Cheryl (Clements) Durkee Vice President of Brand Identity

Sponsored by Businesswire

the platform that seamlessly integrates directly into dozens of
restaurant POS (point of sale) systems, is pleased to announce its new
Vice President of Brand Identity, Cheryl (Clements) Durkee. A
decades-long industry professional and founder of the food and beverage
crowdfunding site PieShell, she will lead the company’s branding, public
relations and communications strategies.

“We were deliberate in our search for a brand expert and couldn’t have
found a better match in Cheryl,” says ItsaCheckmate CEO Vishal Agarwal.
“A highly-sought-after consultant who has worked with major corporations
such as Hershey, General Mills and Miller Beer, Cheryl understands the
mix of hard work, commitment, and passion that is essential in solving
the most pressing challenges in an ever-expanding on-demand market. It
was also important to bring someone onboard who has experience with
startups and can help build and mold the identity of a startup as it is
growing; Cheryl fits that bill perfectly.”

According to NDP
, delivery revenue jumped 20%, increasing 10% overall in the
last five years. But, as more delivery apps add another layer of
complexity, restaurant processes become more complicated. Giving
restaurant operators more control with a platform that cuts through the
digital clutter of multiple online food delivery sources by funneling
orders straight to the restaurant kitchen, ItsaCheckmate helps eliminate
errors and save time while helping improve processes, increase customer
satisfaction and boost revenue for all stakeholders.

“Saying ‘yes!’ to Vishal when he asked me to join him was one of the
easiest decisions I’ve made in a long time,” says Cheryl, who has built
a robust network and brings years of expertise in the food and beverage
space. “What he’s done with ItsaCheckmate—and where he’s taking it—is
definitely the type of company I want to be part of, and he is the type
of leader I want to support.”


ItsaCheckmate integrates multiple online ordering sources such as
UberEats, Caviar, DoorDash,, Ritual and many others
directly to restaurant POS systems including Brink, Toast and Revel at a
flat monthly pricing. For more information or to see a demo visit YouTube