Today at Adobe MAX, Issuu announced that it is permanently eliminating commissions on the sale of digital publications.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201020005292/en/
It’s easy to set your price and let readers purchase your content, now commission-free on Issuu (Graphic: Business Wire)
Work as we know it has been upended since the start of the pandemic. Early on, we all had a lot of hope that the changes would be short-lived, and so many companies worked with their customers to find creative ways to weather the storm together.
At Issuu, we suspended revenue sharing on the sale of digital publications through our platform. While monetizing digital sales helped generate revenue for Issuu, it felt like the right thing to do. No one could predict how the digital content and publishing industries would fare, or how the pandemic might affect print operations. And, many of our nonprofits rely on digital content sales for fundraising. We wanted all of our customers to have the best possible chance to thrive in difficult conditions.
While the change was originally meant to be temporary, we never turned revenue sharing back on. Because it helped, in a very real and tangible way. From March-September 2020, sales of digital publication units via Issuu grew more than 841%, and combined revenue for all publishers selling via Issuu customers is up more than 363%.
The effects have been inspiring for everyone. Publishers are making more money than ever through Issuu, and we are adding scores of new content creators every day.
We are happy to announce today at the Adobe® MAX conference that we are eliminating commissions permanently.
“Our wellness clients love our global digital magazine, Wellness Lounge, on Issuu,” said Desiree Watson, founder of Wellness Interactive Branding. “With our great team, we create quality wellness content designed to educate people while transitioning into a healthy lifestyle routine – something that has been especially challenging in times of COVID.”
Watson continued, “Issuu’s publishing and distribution features help us create professional campaigns from our content, driving sales of our publications. We’re excited to see Issuu continue to support content creators by offering us a commission-free platform.”
Over the past few years, Issuu has transformed into a full-fledged SaaS content publishing platform. The Issuu Story Cloud empowers content creators to transform static PDF assets into interactive and optimized multi-channel campaigns for web, social, email, and more.
The reader marketplace has more than 100 million unique monthly visitors, offering creators access to an active ecosystem to distribute content. Issuu’s Digital Sales feature includes e-commerce tools to sell content to people around the world.
About Adobe® MAX
Adobe MAX is an immersive, engaging digital experience that brings together the world’s most creative minds, industry luminaries, celebrities and musicians. MAX 2020 keynote speakers and presenters include Academy Award-winning filmmaker Ava DuVernay, director Taika Waititi, leading actor Gwyneth Paltrow, renowned photographer Annie Leibovitz, and recording artist Tyler, the Creator. Attendees will find inspiration in the 350+ live and on-demand sessions spanning 56 hours of free content across 10 tracks, which will include the much-loved Max Sneaks, a preview of technology innovation brewing in Adobe Research. Attendees will be able to connect with speakers and Adobe product experts in live chats, and a collaborative art project will build community with participants from around the world.
Issuu is the world’s largest SaaS content publishing and marketing platform. The Issuu Story Cloud empowers content creators to transform creative designs from static files into web-optimized assets for every marketing channel, including web, mobile, social, email, and more. Founded in 2006, Issuu is headquartered in Palo Alto, with offices in Copenhagen, Berlin, and New York City. For more information, please visit: www.issuu.com.