Press release

Irish Life and Loylogic Announce Partnership for a Reward Store for the MyLife Health App

Sponsored by Businesswire

Loylogic, the global leader in e-commerce and e-payment solutions for
loyalty programs, and Irish Life, Ireland’s leading life and pensions
insurance provider, announce the launch of a reward store for Irish
Life’s new and innovative health and well-being app, MyLife. The MyLife
app encourages people to adopt a healthier lifestyle, and it rewards
them for doing so. Irish Life customers will have access to a reward
store built by Loylogic, and will be able to claim rewards for their
healthy behaviour through this store.

Irish Life took digital health to a new level by introducing the MyLife
app to their offering. The app empowers individuals to monitor and
become active participants in their own healthcare. It engages users in
holistic health, including sleep, nutrition, exercise and mental
well-being. The new MyLife app, created with Loylogic and dacadoo, gives
users points for healthy behaviour such as tracking their exercise,
sleep and weight, and incentivizes Irish Life customers with rewards for
keeping on track and adopting a healthier lifestyle.

Loylogic developed the points incentive and provides the program’s
points redemption experience on its state-of-the-art reward platform.
Users of the app not only earn points through adopting a healthier
lifestlye, but are also able to redeem earned points on various leading
brands in the reward store. The ‘MyLife’ reward store provides rewards
specifically tailored to the Irish market, with incentives designed to
help people become healthier and happier, divided into categories such
as fitness, nutrition, relaxation and adventure.

Ciarán Tobin, Head of the MyLife Program comments on the partnership
“The MyLife digital platform gives consumers a way of tracking their
Health Score and rewards them through the integrated rewards program
which we have developed with our partner Loylogic. We are delighted to
be the first Irish Insurance company bringing this level of digital
innovation to market.”

Dominic Hofer, Founder & CEO, Loylogic, shares his excitement on the
partnership, “We are excited to support this great mission of creating a
healthier Ireland, leveraging our extensive experience in loyalty and
rewards. By adding a behavior-based points incentive model, Irish Life
adds a key engagement driver to MyLife that motivates and rewards users
for adopting a healthier lifetyle. We are looking forward to building a
great reward program with Irish Life and playing a key role in providing
positive change in people’s mindset.”

About Irish Life

Irish Life is one of Ireland’s leading financial services companies with
over 1.3 million customers. For over 75 years, Irish Life has helped
people in Ireland look after their life insurance, health insurance,
pension and investment needs. Since July 2013 Irish Life has been part
of the Great-West Lifeco group of companies, one of the world’s leading
life assurance organisations. Irish Life is committed to delivering
innovative products backed by the highest standards of customer service.

About Loylogic

Loylogic is the world’s leading innovator of points commerce
experiences. We build and run engaging loyalty solutions that empower
programs and members with more choices to collect and redeem points
online, in-app and in-store. With international offices and a global
content platform featuring millions of products and services, Loylogic
is the partner that the world’s leading loyalty programs trust with
making their points and miles loved most.