HUMAN Security, Inc. (formerly White Ops)—a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human—today announced two new founding Human Collective members: Index Exchange and MediaMath. Together, they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on emerging formats, including Connected TV (CTV).
Index Exchange, one of the world’s largest independent ad exchanges, helped kick things off with other CTV thought leaders on the day’s first panel, “Scaling Programmatic CTV with SSAI (Challenges and Solutions).” The panel focused on forging strong business relationships while adopting standards and technologies to ensure secure transactions for customers, core tenets of the Human Collective:
“As we work to create a secure supply chain for CTV transactions, it’s imperative that we collaborate with other industry leaders to evolve new standards and partnerships in the fight against ad fraud,” said Index Exchange Senior Director of Product Rob Hazan. “The Human Collective empowers OTT market participants to identify vetted, certified ad tech partners, and creates confidence that CTV transactions are fraud-free and secure.”
The keynote address, delivered by HUMAN Chief Scientist Michael McNally, took a deep dive into the ways in which bad actors monetize ad fraud with a specific look into the PARETO CTV botnet takedown, which was led by HUMAN and other Human Collective members. The subsequent panel, “Tackling CTV Fraud + Building a Safe CTV Supply Chain,” featured key CTV thought leaders, including Ellie Windle, Vice President of Global Strategic Partnerships and Alliances at HUMAN, and Tiffany Lee, Head of Publisher Development at MediaMath, an acclaimed independent DSP for the world’s leading brands and agencies.
“MediaMath has been very involved in pushing for a transparent and safe transaction ecosystem that serves everyone—buyers and publishers—across the industry,” said Lee. “We’re very lucky to have this partnership with HUMAN to help us continue to have thorough and engaging conversations that can lead to adopting and solidifying standards for definitions and best practices across the board.”
“Fraud is a significant issue facing the advertising industry, and the ability to effectively combat fraud across any channel should be table stakes,” continued Justin Adler-Swanberg, Director of Marketplace Quality for MediaMath. “We believe in a fully accountable, transparent and aligned digital media ecosystem to address the challenges facing today’s advertisers—built together with partners like HUMAN that share our values.”
“HUMAN is born out of the hacker community, which is known for its culture of giving and sharing information—not a natural or typical practice on the business side,” added Windle. “We need to commit to a level of sharing and collaboration—a ‘see something, say something’ approach that will reduce the ability for bad actors to reenter the ecosystem.”
In the coming months, HUMAN will continue to announce additional Founding Members of the Human Collective, a group of organizations hand-picked to enhance the foundation provided by the Flagship class. Together, the members will further strengthen the protection around the numerous access points for bot attacks and fraud in the supply chain. More information about the Human Collective is available at www.humansecurity.com/humancollective.
About Index Exchange
Index Exchange is a global advertising marketplace where premium digital media companies transact ad impressions with accountability and in real-time. Built on the pillars of neutrality, openness, and the most reliable technology, Index Exchange is the ad exchange that media companies and marketers trust. An engineering-first company, Index Exchange prioritizes investing in hardware as well as bigger and better data centers to safely and independently store and process transactions. Visit Index Exchange or @indexexchange.
MediaMath helps the world’s top brands deliver personalized digital advertising across all connected touchpoints. Over 9,500 marketers in 42 countries use our enterprise software every day to launch, analyze, and optimize their digital advertising campaigns across display, native, mobile, video, audio, digital out of home, and advanced TV formats. Founded in 2007 as a pioneer in “programmatic” advertising, MediaMath is recognized as a Leader in the Gartner 2020 Magic Quadrant for Ad Tech and has won Best Account Support by a Technology Company for two years in a row in the AdExchanger Awards.
MediaMath initiated an industry-wide effort to create a 100% accountable, addressable and aligned supply chain through SOURCE ecosystem. SOURCE by MediaMath is a technical and commercial framework for agencies, brands, tech companies, and content owners designed to provide long-term sustainable solutions for a clean digital media supply chain with brand-safe, viewable inventory. MediaMath has offices in 15 cities worldwide and is headquartered in New York City. To learn more about how MediaMath helps innovative marketers delight their customers and drive real business outcomes, follow us at @mediamath or visit www.mediamath.com.
HUMAN is a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human. We have the most advanced Human Verification Engine that protects applications, APIs and digital media from bot attacks, preventing losses and improving the digital experience for real humans. Today we verify the humanity of more than 10 trillion interactions per week for some of the largest companies and internet platforms. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com.