PostBeyond,
a leading employee advocacy platform, today announced that it has been
named a Strong Performer in The Forrester New Wave™: Sales Social
Engagement Tools, Q2 2019.
This is the first Forrester New Wave report which evaluates the emerging
market for Sales Social Engagement Tools (SSET) and outlines eight
vendors against current offering, strategy, market presence and details
on how each vendor fulfills ten selected requirements. PostBeyond
received differentiated capabilities in four criteria, including
content, insights and analytics, integrations and privacy, risk and
compliance.
“Being recognized as a strong performer in the Forrester New Wave report
validates our focus on driving social selling success through employee
advocacy.” said David Lloyd, CEO of PostBeyond. “In today’s B2B sales
environment, social engagement is a necessary component for modern
organizations. B2B Sales and Marketing leaders cannot solely rely on
broad-based strategies but require social engagement to drive measurable
business results, PostBeyond’s platform supports our customer’s sales
goals with analytics to better measure and optimize for success.
Forrester also cited PostBeyond as a platform that “equips all employees
with marketing-approved content, relevant news, and basic analytics. It
is an excellent choice for firms that want to enlist all employees in
lead generation.” Furthermore, report author Mary Shea, principal
analyst at Forrester noted in the report that “customers are
particularly happy with the tool’s ease of use and ability to access
content.”
The report also comes amidst another major milestone for PostBeyond this
year – including innovation with the launch of a personalized
content library experience which as Forrester noted has the
capability to “analyze word groupings in posts to help program leaders
understand [content] themes that drive reach.”
The Forrester New Wave™ is a trusted analyst resource for organizations
looking to invest in Sales Social Engagement Tools. In this report,
you’ll learn how Forrester evaluates emerging technology vendors based
on 10 criteria that cover each company’s current offering and strategy
along with their market presence.
To access the full Forrester New Wave™ report on social sales engagement
tools, please see http://www.postbeyond.com/forrester-wave-report-sset/.
For more information on how PostBeyond helps leading companies –
including [24].7.ai, Turbonomic, Randstad, Scotiabank and more drive
measurable business results, please see https://www.postbeyond.com/product/.
About PostBeyond
PostBeyond is a leading Employee Advocacy Platform that enables global
enterprises and their employees to intelligently share content through
their trusted networks to reach, engage and influence, driving
measurable business results. Customers such as Starbucks, BCD Travel,
Turbonomic, [24].7.ai and more leverage PostBeyond’s Employee Advocacy
solution.
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