Impact,
the global leader in PARTNERSHIP AUTOMATION, today announced TrueLinkTMmobile
technology, enhancing its Partnership CloudTM platform
for expanded support of traditional mobile web and in-app partnerships.
Impact’s Partnership Cloud with TrueLink now offers both deep linking to
a specific product page in an app, as well as tracking of in-app clicks
and conversions to validate partner attribution. These capabilities
allow marketers to drive more revenue and higher mobile conversion rates
with their existing partners, while also expanding their reach to unlock
other types of mobile partnership opportunities including mobile-only
apps, mobile games and mobile publishers.
According to Criteo
research, 70 percent of mobile transactions occur in-app, converting
three times as many users compared to mobile web, and increasing
transactions year-over-year by 22 percent. As consumers spend
more time shopping and engaging with brands within mobile applications,
enterprises can accelerate ecommerce revenue streams by assembling an
ecosystem of partners to drive traffic into the app by way of new user
acquisition or in-app engagement.
TrueLink combines a number of different functionalities to effectively
support deep linking and track both mobile web and in-app partnerships.
Partnership teams can use TrueLink to intelligently direct a user to a
desired destination with the goal of securing a mobile conversion, such
as a lead form submission, purchase or membership sign-up. They provide
their partners with a single link that takes users to a specific
location in their app, the download page in the app store or the
equivalent mobile web page, depending on whether the user has the app
installed. Impact’s tracking system ensures correct and consistent
partner attribution for all sales and in-app events. This requires no
change or integration on the partner side, allowing partnership teams to
seamlessly work with any company to route both mobile web and app
traffic into their app interface.
“By enhancing our Partnership Cloud platform for expanded support of
mobile environments, both mobile web and in-app, we’re excited to bring
to market a cohesive solution that’s ready for large-scale adoption by a
range of businesses and generates significant value for them,” said Mike
Head, General Manager, Partnership Cloud at Impact. “Impact Partnership
Cloud customers are now able to accelerate revenue growth and mobile
conversion rates and accurately attribute partner success through the
deep mobile web and in-app linking and conversion tracking provided by
TrueLink.”
“The concept of deep linking and tracking is challenging when it comes
to the in-app world due to the number of variables, e.g. from
app-to-app, mobile web to app, or vice versa,” said Matt Wool, President
at Acceleration Partners, the world’s largest global Performance
Partnerships® agency. “With Impact’s mobile capabilities,
we’re excited to help our clients drive revenue from the growing volume
of conversions they’re already seeing from their mobile app users.
Tracking activity means we can optimize mobile user engagement,
compensate appropriately and strengthen relationships with partners.”
About Impact
Impact is the global leader in Partnership
Automation and catalyst for the new Partnership
Economy. Impact accelerates enterprise growth by scaling discovery,
recruitment, onboarding, engagement and optimization of all types of
partnerships. Impact’s Partnership Cloud™ provides automation for the
full partnership lifecycle; confident decision making and optimization
through measurement and attribution; and protection from fraud. Impact
drives revenue growth for global enterprises such as Cabela’s, Fanatics,
Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in
Santa Barbara, CA in 2008, Impact has grown to over 400 employees and
ten offices across the United States, Europe and Asia. To learn more
visit www.impact.com,
and register now for www.impactgrowth.com.
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