Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its latest social media analytics engagement for a leading telecom company based out of Europe. This success story explains how Quantzig’s social media analytics solutions helped the client to streamline social media campaigns and successfully launch of a new customer support initiative.
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Social media holds a prominent place in the corporate agenda of every business today. This can be attributed to the ongoing popularity of social channels and their ability to attract new customer groups. Leveraging social media analytics in the telecom space is crucial as it can help companies to track, monitor, analyze online conversations. At Quantzig, we understand that challenges faced by telecom companies, unlike traditional systems, our social media analytics solutions are designed to help you extract maximum insights from unsolicited conversations without the added bias of direct contact.
Talk to our analytics experts to learn more about the use cases of social media analytics in the telecom industry.
The Business Challenge
The European telecom services provider had a huge customer base spread across geographies. In an attempt to address their customer concerns in real-time they approached Quantzig. They wanted to take customer service to the next level by empowering their customer engagement team to access valuable insights through social media analytics.
The client’s challenges spanned three core areas including:
- Need to overhaul the customer experience
- Customer service improvement
- Customer engagement
“Our social media analytics solutions leverage NLP, statistics, and machine learning methods to extract, identify, and categorize the sentiments of customers,” says a social media analytics expert from Quantzig.
The growing popularity of social channels and the increased need for data analysis encourages organizations to address the needs of the customers by leveraging social data sets. Gain limited-time complimentary access to our analytics platform and learn how we can help you.
The Solution Offered & Value Delivered
In collaboration with Quantzig, the client adopted a two-pronged, data-driven social media analytics approach, which leveraged advanced analytics techniques such as- sentiment analysis, topic modeling, and text mining. As a result of this study, the client not only developed a detailed understanding of the key topics being discussed on social platforms but was well-positioned to leverage these insights for decision-making and for successfully launching their new customer support initiative.
Quantzig’s social media analytics solutions empowered the client to:
- Improve social engagement rates by 3x
- Increase customer satisfaction by 35%
Quantzig’s social media analytics solutions offered predictive insights on:
- Analyzing the needs and preferences of customers
- Building a personal connection with the customers through social media
Gain an unparalleled level of visibility into your social impact, brand sentiment, and more by leveraging our advanced web and social media analytics solutions. Contact our analytics experts to learn more.
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About Quantzig
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal
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