Press release

HG Insights Partners with Forrester to Expand Worldwide Technology Adoption Coverage

Sponsored by Businesswire

, the global leader in technology intelligence, announced a
partnership agreement with Forrester’s Business Technographics Service.
The combined offering leverages technographics from HG Insights to give
Forrester’s global customers the ability to see technology adoption
trends in more than 45 different markets worldwide. With these combined
insights, sales and marketing teams can further refine strategic
decisions about which markets to enter or expand, and determine the
right level of resources to allocate to sales territories, sales
enablement, and demand generation initiatives.

Continuously updated technographic intelligence from HG Insights also
provides Forrester clients with the ability to adjust their go-to-market
plans throughout the year with new technology adoption information. This
gives marketing teams the flexibility to reallocate their budgets to
support more optimal sales territories, and arms sales organizations
with the information they need to modify their plans in order to take
advantage of new opportunities.

“Forrester’s primary objective for our Business Technographics Service
is to help our B2B clients target the right markets so they can be more
efficient in their resource allocation and ultimately acquire more
customers,” said Tyler McDaniel, Vice President Product – Buyer
Experience Analytics at Forrester. “The depth of technographics coverage
from HG Insights, the quality of the insights, and the frequency with
which they are updated enhances our ability to provide this guidance to
our customers.”

“Forrester is a well-respected, premier research and advisory firm that
challenges the thinking of its clients and helps them lead change in
their organizations,” said Don Wynns, Vice President of OEM and Channel
Partnerships at HG Insights. “We’re honored that Forrester has affirmed
the quality of our technographics by partnering with HG Insights to make
this intelligence available to their B2B sales and marketing customers.”


About HG Insights

HG Insights is the global leader in technology intelligence. Every day,
HG Insights uses advanced data science methodologies to process billions
of unstructured digital documents to produce the world’s best technology
installation information, IT spend, and contract intelligence. The
world’s largest technology firms and fastest growing companies achieve a
tremendous advantage by using HG Insights to accelerate their sales,
marketing, and strategy efforts. Learn more about how leading businesses
use technographics to out-market, out-sell, and out-grow their
competition at

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and
advisory firms in the world. We work with business and technology
leaders to develop customer-obsessed strategies that drive growth.
Forrester’s unique insights are grounded in annual surveys of more than
675,000 consumers and business leaders worldwide, rigorous and objective
methodologies, and the shared wisdom of our most innovative clients.
Through proprietary research, data and analytics, custom consulting,
exclusive executive peer groups, and events, the Forrester experience is
about a singular and powerful purpose: to challenge the thinking of our
clients to help them lead change in their organizations. Learn more at