Press release

Helpshift Announces European Expansion Following Year of Record Growth and Innovation

Sponsored by Businesswire

Helpshift, the company revolutionizing the customer service industry
through its intelligent and asynchronous digital messaging platform,
today announced that it has expanded its footprint to Europe.

Helpshift has hired teams in the U.K. and the Netherlands to supplement
existing research and development headquarters in Pune, India, and field
offices in New York, Los Angeles, Chicago and Salt Lake City. This
expansion follows a record-breaking fiscal year for Helpshift, which
added new customers and partnerships, received industry recognition and
launched transformational new products, including asynchronous messaging
across web and mobile — a first in the digital customer service industry.

“The Helpshift platform is built to support a global customer base, and
now the Helpshift team is, too,” said Helpshift CEO Linda Crawford. “We
want to be where our customers are, and this expansion is the natural
next step for us. We look forward to working more closely with our
existing EMEA customers and bringing modern digital customer service to
the broader European market.”

Bringing the Asynchronous Messaging Revolution to European B2C Brands

The list of brands relying on Helpshift’s platform to deliver fast,
efficient, messaging-based support to their customers 24/7 continues to
grow. Almost a third of Helpshift’s business is already based in Europe
— including customers like Supercell, Next Games and Virgin Media.

Helpshift’s customer service platform was built to serve an
international customer base. The Helpshift SDK supports more than 180
languages — meaning it can automatically detect what language customers
are using on their devices and offer support in that language — and the
AI engine “speaks” 20 languages, so it can detect the language of the
customer and route the request to an appropriate agent. Helpshift is
also GDPR compliant.

Additionally, with Helpshift’s asynchronous messaging for web and
mobile, customers can start their support session in a messaging window
but leave without having to worry that their history will be deleted.
Instead, they’ll be notified when an agent responds and resume the
conversation at their convenience. This helps support “follow-the-sun”
staffing models for international customer bases.

Now Hiring — With an Eye on Localization

Helpshift has already made several important hires since setting up shop
in Europe:

  • Evert-Jan Tazelaar, vice president of EMEA, who has over 25
    years experience selling software solutions in both individual sales
    and sales leadership roles. Prior to joining Helpshift, Tazelaar
    worked as the VP EMEA for communications, media and energy at Vlocity.
    Previously Tazelaar worked in a variety of senior sales roles at
    companies such as SAP, Salesforce and Microsoft.
  • Gerry O’Neill, U.K. sales director, who has more than 25 years
    of experience, has come to Helpshift from Salesforce. Previously, he
    held various technical and leadership roles at blue chip companies,
    like Hewlett-Packard and IBM, and startups like Motive Communications
    (acquired by Alcatel-Lucent) and Tivoli Systems.
  • Jon Laughland, U.K. sales director brings decades of experience
    and a strong enterprise sales track record to his new role at
    Helpshift. He joins Helpshift from cloud technology company Skuid.
    Before that, he held various sales roles at SAP and SAP partners such
    as AgilityWorks Ltd., CompromiseIT and a sales leadership role at
    Redwood Software.

Helpshift plans to make an additional 40 global hires this year —
including enterprise and corporate account executives, sales engineers
and customer success managers — and has brought on a diversity and
inclusion-focused recruiter to further the company’s goal of creating a
diverse and gender-equal workplace.

“Helpshift is setting the bar for digital customer service worldwide,”
said Tazelaar. “It’s a company with a great product, great people and a
great culture. I’m thrilled to be joining the Helpshift team at this
critical moment of expansion.”

About Helpshift

Helpshift’s next-generation digital customer service software enables
B2C brands to scale their support while offering differentiated
experiences through web, in-app, email and messenger app channels.
Helpshift’s innovative asynchronous messaging model across these
channels gives people back their time, keeps conversations in context
and allows humans and automations to work together to solve problems
faster. The Helpshift platform embeds knowledge and AI to let customer
service organizations best utilize a mix of automated service,
self-service and human-assisted service. Serving over 450 businesses
worldwide, including Xfinity Home, Microsoft, Tencent and Supercell,
Helpshift is headquartered in San Francisco, with offices around the
globe. To learn more about Helpshift, visit
and follow @helpshift on Twitter.