Shanghai Auto Show 2019 — HARMAN
, a wholly-owned subsidiary of Samsung Electronics Co., Ltd., focused on
connected technologies for automotive, consumer and enterprise markets,
today announced a continued partnership with the Great Wall Motor
Company to be awarded next generation digital cockpit platform and
deliver next-generation infotainment, cybersecurity and over-the-air
(OTA) solutions for the manufacturer’s latest vehicle line-up. HARMAN’s
solutions will create experiences per mile (EPM) for Great Wall Motor’s
drivers and passengers, enabling personalized content opportunities,
modern comfort features and critical safety solutions – all supported by
secure and seamless software services.
In addition to enabling traditional infotainment solutions, the
HARMAN-powered Great Wall Motors connected experience will include voice
assistant capabilities, online content, personalization features like
customized music and comfort options. As part of this partnership,
starting in January 2019, HARMAN’s Automotive Cybersecurity business
unit started providing security-focused consultancy services to Great
Wall Motors, helping the company continue building on their commitment
to safety and security. Also, for the first time, GWM’s WEY VV6 model
features a HARMAN branded experience directly in the car – as drivers
will be greeted with “Connected by HARMAN” on the infotainment screen
when starting their vehicles.
“Consumers today have high expectations for connected systems in their
vehicle, creating a demand for automakers to deliver more dynamic and
purposeful in-car experiences that add to the safety and convenience
capabilities of the vehicle,” said Dr. Mike Peters, President,
Connected Car, HARMAN. “This new venture, which will result in the
first infotainment product co-developed between HARMAN and Great Wall
Motors, will supplement our existing Digital Cockpit project with the
automaker to create a true end-to-end digital experience solution for
their current and future models.”
“Intelligence and connectivity are important strategic directions of
Great Wall Motors – and our partnership with HARMAN, a leader in
connected vehicle experiences, demonstrates our continued pursuit for
quality,” said Yansong Guo, deputy director of technology center at
Great Wall Motors. “Vehicles are becoming an intrinsic part of our
everyday connected lives. By creating these high-touch, personalized and
modern in-vehicle environments with HARMAN, we’ll create a stand-out
experience that keeps our customers informed, safe and connected while
on the road.”
HARMAN facilitates the following connected experiences for Great Wall
Smart Safety: Vehicles will be equipped with ADAS functions,
including forward collision detection, lane-assistance, and
high-definition 360-degree viewing to clearly monitoring blind spots.
Nature Voice Interaction: An in-vehicle experience supports
both cloud and local voice assistant with more accurate recognition to
make verbal exchanges more adaptable, accurate and intuitive.
Personalization: By recognizing the driver’s identity through
face and voice recognition, personalized settings can be seamlessly
applied – while also providing notifications in case of driver fatigue
or driver distraction.
Rich Content Support: Vehicles support the projection of DLNA
mobile phone or third-party mobile phone applications on the on-board
display screen so passengers can display their preferred local or
online photos, video and audio.
In-vehicle Security: HARMAN and GWM partnered on vehicle
cybersecurity, leveraging on HARMAN’s expertise, to conduct research
and recommend on best practices and technologies into Great Wall
Motors’ next vehicle architecture.
The cooperation between HARMAN and Great Wall Motor on OTA Remote
Vehicle Update Service dates back to 2017. HARMAN’s world-leading and
widely recognized OTA update solution was applied to the Great Wall
Motor’s new infotainment platform for providing ECU upgrade services to
various models. With the continuous development of the connected car,
paired with the dramatic increase of automotive applications, the OTA
partnership between HARMAN and Great Wall Motor extended in 2019 to the
next generation digital cockpit platform in full-line vehicle models.
The updated technology enables new vehicles to upgrade all of the
vehicle’s software – from firmware, applications, settings,
configurations, maps, TCUs to ECUs.
For more information on HARMAN Connected Car and HARMAN Connected
Services solutions, go to harman.com or visit HARMAN at the Shanghai
International Automobiles Industry Exhibition 2019 in hall 8.1, booth
HARMAN at Shanghai International Automobiles Industry Exhibition 2019
We invite you to visit HARMAN during SIAIE 2019 for demonstrations of
the company’s full portfolio of connected car and lifestyle audio
systems that elevate the connected life. You can find HARMAN at booth
No. 8A21 in Hall 8.1.
Follow HARMAN online during SIAIE 2019:
Find more SIAIE news in the HARMAN
- Like HARMAN International on Facebook
- Connect with HARMAN International on LinkedIn
Check out our YouTube
- Follow HARMAN on Twitter @Harman
Subscribe to our RSS
- Find more background info on car.harman.com
HARMAN (harman.com) designs and engineers connected products and
solutions for automakers, consumers, and enterprises worldwide,
including connected car systems, audio and visual products, enterprise
automation solutions; and services supporting the Internet of Things.
With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®,
Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles,
musicians and the entertainment venues where they perform around the
world. More than 50 million automobiles on the road today are equipped
with HARMAN audio and connected car systems. Our software services power
billions of mobile devices and systems that are connected, integrated
and secure across all platforms, from work and home to car and mobile.
HARMAN has a workforce of approximately 30,000 people across the
Americas, Europe, and Asia. In 2017, HARMAN became a wholly-owned
subsidiary of Samsung Electronics Co., Ltd.
ABOUT GREAT WALL MOTORS
Great Wall Motor Company Limited is China’s largest SUV and pickup
manufacturer. We were listed on the Hong Kong Stock Exchange in 2003 and
the Shanghai Stock Exchange in 2011. By 2016, our assets had amounted to
92.309billion yuan. Now Great Wall Motors owns three brands–Haval,
Great Wall and WEY which covers three categories: SUV, passenger car and
pickup. With over 40 holding subsidiaries, more than 88,000 employees,
four vehicle manufacturing bases, we have developed the independent
matching capacity of core parts such as engine and transmission. Great
Wall Motor always adheres to the business philosophy of technology
driven and independent research and development. We gain technology
advantages through the excessive investment in technical R&D. Our market
positioning is “based in China, focusing on emerging countries, and
cultivating US and Europe “. Great Wall Motor focuses on SUV category.
By leveraging category advantages to enhance brand value, we aspire to
become the world-class SUV expert.
© 2019 HARMAN International Industries, Incorporated. All rights
reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are
trademarks of HARMAN International Industries, Incorporated, registered
in the United States and/or other countries. AKG is a trademark of AKG
Acoustics GmbH, registered in the United States and/or other countries.
Features, specifications and appearance are subject to change without