Habu, the Global Innovator in Data Clean Room Software, today announced a record breaking year with 800% growth and the addition of marquee customers including: Activision, ASICS, Insider and Digital Trends.
In the last decade, the tremendous value that data offers businesses to future-proof existing initiatives and fuel digital transformation has seen a rocket ship trajectory. However, tapping into that value is a challenge due to a combination of technology, privacy, governance, risk, ownership and trust considerations. These roadblocks have put an urgent pressure on solution providers to better connect and utilize data across distributed systems. In fact, Merkle research recently said that 61% of executives will increase investments in data clean rooms to tackle the issues, while 23% will prioritize data clean rooms due to privacy-related changes.
Habu’s growth is attributed to capitalizing on this high demand by developing superior solutions. Early market adoption was first seen in advertising — marketers looking to manage their own data within the organization and across Industry clean rooms including Google Ads Data Hub, Facebook Advanced Analytics and Amazon Marketing Cloud for measurement, reporting, attribution, modeling, optimization, activation and experimentation. The next wave attracted business users and data scientists across all disciplines, looking to stand up their own clean rooms for data collaboration with partners to gain deeper insight for better decision-making.
“We spent a long time with companies quietly building a superior product to meet the ubiquitous need to make the data collaboration process seamless and more secure so that companies can understand and utilize data wherever it is needed,” said Matt Kilmartin, Habu Co-founder & CEO. “This past year we saw a surge in not just new customers but a concentration of brands using Habu’s Data Clean Rooms for many different industries and applications.”
Habu is the only solution that has a comprehensive and intuitive data intelligence layer that enables users to work more intelligently and efficiently across distributed industry and private partner data clean rooms. Other benefits include:
- Build privacy-safe data clean room environments with flexible permissioning & consent controls.
No Data Movement
- Operate seamlessly in and across any cloud environment, eliminating the need to move data.
Integrated Identity Resolution
- Access to the only technology with identity resolution fully integrated into the platform.
Flexible User Interface & APIs
- Choose from business user and data scientist roles.
- Work more efficiently in any data clean room by automating advanced query analysis & surfacing actionable insights.
“Habu’s technology is a core component of our next-generation advertising and measurement strategy, embedding automation into our data and analytics efforts to scale the impact of our Marketing Analytics and Audience Development teams,” said Tim Cook, Global Marketing Analytics & Audience Development at Activision. “Activision is home to some of the industry’s top franchises and player communities. Habu’s technology helps us improve our marketing.”
Habu is a global leader in data clean room software, enabling companies to benefit from the value of data without the risk. Habu connects data internally and externally with other departments, partners, customers, and providers in privacy safe and compliant ways for better collaboration, decision making and results. The company is headquartered in San Francisco, Calif., and Boston, Massachusetts. For more information on Habu Data Collaboration solutions visit www.habu.com.