The undisputed leader in digital advertising for the U.S. Hispanic
Code announced today an exclusive partnership with Peruvian
television network América
Televisión (commonly known as América TV).
“H Code is thrilled to partner with América TV, the highest-rated
network in Peru. Our exclusive partnerships with leading media
properties like América TV across Latin America are of the utmost
importance to us as they allow us to authentically represent the U.S.
Hispanic audience,” stated Parker Morse, CEO of H Code. “These
one-to-one relationships also let us better serve our brand partners by
delivering our proprietary high impact ad products via premium inventory
and offer site takeovers and innovative content integrations.”
With the exclusive agreement, H Code will control 100 percent of all
digital ad inventory for América TV on its principal site. “América TV
looks forward to working together with the H Code team to expertly
monetize our inventory and showcase products that elevate the user
experience of U.S. Hispanics and those of Peruvian origin or descent who
access our site for the latest in entertainment and news and to connect
with their culture while living in the United States,” said Michel
Ibañez, Head of Programmatic and Data at América TV.
“Our network of 350+ publisher properties across LATAM, Spain, and the
U.S. allows H Code to engage Hispanics digitally and connect them more
effectively with brands than anyone else in the business,” adds Pablo
Rivera, VP of Publisher Development for H Code. This news follows other
exclusive partnership deals with publishers like Artear and Metro LATAM
covering Argentina, Chile, Colombia, Mexico, Puerto Rico, and more.
About H Code
Founded in 2015, H Code is the leading digital advertising platform
reaching U.S. Hispanic consumers at scale. The company was formed to
better connect brands and advertisers with U.S. Hispanics online. It
reaches this niche audience by bringing together targetable data, the
right inventory, and impactful creative. Through H Code’s platform,
brands can more effectively reach Hispanics than with any other
organization in the Hispanic market. Key clients include Disney
Theatrical, Toyota, Walmart, Delta Air Lines, Chase, Kaiser Permanente,
Clorox, Verizon, USPS, and more.