Press release

Guidehouse Insights Report Shows Utility Online Energy Marketplace Revenue Is Expected to Reach $468 Million by 2029

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A new report from Guidehouse Insights examines the online energy marketplace landscape, providing forecasts for revenue, broken out by region and customer segment, through 2029.

Customers are growing comfortable with smart home products and continue to look for ways to orchestrate energy management and comfort. This awareness has spurred recent developments in utility online energy marketplaces, which create the opportunity for utilities to deepen engagement with customers and serve as an energy ally. Click to tweet: According to a new report from Guidehouse Insights, utility online energy marketplace revenue is expected to grow from $118.2 million in 2020 to $468.0 million by 2029.

“Customers are seizing opportunities to interact with their utility online,” says Jessie Mehrhoff, research analyst with Guidehouse Insights. “Evolving partnerships, merger and acquisition activity, and efforts to serve small business customers are all changing the utility online energy marketplace landscape.”

According to the report, online energy marketplace business models are expected to differ between existing markets in North America and Europe due to differences in energy market structure. There is little evidence of nascent markets in the other global regions; however, utility online energy marketplaces are expected to appear in Asia Pacific before 2029.

The report, Utility Online Energy Marketplaces, examines the global online energy marketplace landscape. The study provides an analysis of market issues including drivers and barriers. Profiles of key industry players across North America and Europe are included. Global market forecasts for marketplace revenue is provided by region and customer segment through 2029. An Executive Summary of the report is available for free download on the Guidehouse Insights website.

About Guidehouse Insights

Guidehouse Insights, the dedicated market intelligence arm of Guidehouse, provides research, data, and benchmarking services for today’s rapidly changing and highly regulated industries. Our insights are built on in-depth analysis of global clean technology markets. The team’s research methodology combines supply-side industry analysis, end-user primary research, and demand assessment, paired with a deep examination of technology trends, to provide a comprehensive view of emerging resilient infrastructure systems. Additional information about Guidehouse Insights can be found at

About Guidehouse

Guidehouse is a leading global provider of consulting services to the public and commercial markets with broad capabilities in management, technology, and risk consulting. We help clients address their toughest challenges with a focus on markets and clients facing transformational change, technology-driven innovation and significant regulatory pressure. Across a range of advisory, consulting, outsourcing, and technology/analytics services, we help clients create scalable, innovative solutions that prepare them for future growth and success. Headquartered in Washington DC, the company has more than 7,000 professionals in more than 50 locations. Guidehouse is led by seasoned professionals with proven and diverse expertise in traditional and emerging technologies, markets and agenda-setting issues driving national and global economies. For more information, please visit:

* The information contained in this press release concerning the report, Utility Online Energy Marketplaces, is a summary and reflects the current expectations of Guidehouse Insights based on market data and trend analysis. Market predictions and expectations are inherently uncertain and actual results may differ materially from those contained in this press release or the report. Please refer to the full report for a complete understanding of the assumptions underlying the report’s conclusions and the methodologies used to create the report. Neither Guidehouse Insights nor Guidehouse undertakes any obligation to update any of the information contained in this press release or the report.